Exploring social media in education

We organize professional development events and workshops — and provide consulting — to help organizations, schools, non-profits and associations discover the power of social media.

Our events

Find an event

Consulting

Get started today!

Blogging about Social Media in Education

view the blog archive »

Your Greatest Competitive Advantage as a Small College or University

Your Greatest Competitive Advantage as a Small College or University
by Bart Caylor ·

Your biggest competitive advantage as a small college or university is you: Your unique selling proposition.   Here’s why so … Continue reading »

5 Questions Every Education Marketer Should Ask Before Investing in Pay-Per-Click

5 Questions Every Education Marketer Should Ask Before Investing in Pay-Per-Click
by Bart Caylor ·

Pay-per-click ads do work… when done right and for the right strategic reasons.   Here are 5 questions every education … Continue reading »

Should Higher Ed Marketers use SEM in their Digital Marketing Strategy?

Should Higher Ed Marketers use SEM in their Digital Marketing Strategy?
by Bart Caylor ·

It’s easy to see why for-profit companies would want to invest in search engine marketing. But what is it, and … Continue reading »

SEO Basics for Higher Ed Marketers

SEO Basics for Higher Ed Marketers
by Bart Caylor ·

When it comes to higher education marketing, there are fewer things more shrouded in mystery than SEO (search engine optimization). … Continue reading »

Should you Organize your Higher Ed Website by Audience or Department?

Should you Organize your Higher Ed Website by Audience or Department?
by Bart Caylor ·

The goal behind higher education website navigation is simple: make finding answers as natural as possible for the user. But … Continue reading »