Exploring social media in education

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Blogging about Social Media in Education

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Brand Authority – Finding & Proving Your Sweet Spot

Brand Authority – Finding & Proving Your Sweet Spot
by Bart Caylor ·

Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which … Continue reading »

Brand Authenticity: The Art of Conveying Your Education Brand Authentically

Brand Authenticity: The Art of Conveying Your Education Brand Authentically
by Bart Caylor ·

The power of marketing content lies in your brand authenticity. When prospective students and parents encounter your brand online, do … Continue reading »

Five Education Marketing Conditions for Enrollment Success

Five Education Marketing Conditions for Enrollment Success
by Bart Caylor ·

Strategies, tactics, and tools are great – but if you’re not using these to create the right marketing conditions, your … Continue reading »

The Characteristics of Copywriting for Education Marketing

The Characteristics of Copywriting for Education Marketing
by Bart Caylor ·

Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who … Continue reading »

Five Special Characteristics of Content Writing for Education Marketers

Five Special Characteristics of Content Writing for Education Marketers
by Bart Caylor ·

There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content … Continue reading »