Exploring social media in education

We organize professional development events and workshops — and provide consulting — to help organizations, schools, non-profits and associations discover the power of social media.

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Blogging about Social Media in Education

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Education Brand Loyalty: Creating Long-Lasting School Spirit for Your School

Education Brand Loyalty: Creating Long-Lasting School Spirit for Your School
by Bart Caylor ·

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. … Continue reading »

Brand Awareness: Seven Major Ways to Get More Eyes on Your Brand

Brand Awareness: Seven Major Ways to Get More Eyes on Your Brand
by Bart Caylor ·

The fourth marketing condition in our series to grow your education brand is brand awareness. The more people who know about you, … Continue reading »

Brand Promise: Communicating Your School’s Value – Boldly

Brand Promise: Communicating Your School’s Value – Boldly
by Bart Caylor ·

The third marketing condition you need for your school to grow is a solid education brand promise. Are you making and keeping … Continue reading »

Brand Authority – Finding & Proving Your Sweet Spot

Brand Authority – Finding & Proving Your Sweet Spot
by Bart Caylor ·

Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which … Continue reading »

Brand Authenticity: The Art of Conveying Your Education Brand Authentically

Brand Authenticity: The Art of Conveying Your Education Brand Authentically
by Bart Caylor ·

The power of marketing content lies in your brand authenticity. When prospective students and parents encounter your brand online, do … Continue reading »