We organize professional development events and workshops — and provide consulting —
to help organizations, schools, non-profits and associations discover the power of social media.
No one likes paperwork, but documents such as the student RFI, college application, and acceptance letters make the enrollment process … Continue reading »
If there were one thing that could both elevate or kill your higher education marketing efforts, it would be brand … Continue reading »
Writing copy for the web can’t be a second-thought, left-to-chance job for the higher education marketer—the online world is native … Continue reading »
There’s a lot of hype out there right now around big data—but without strong marketing personas, most big data solutions … Continue reading »
Your gala is coming up. All of your board of trustees (you hope) will be there. You’ve requested that they … Continue reading »