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Patrick Bassett, President, NAIS

Patrick Bassett, President of the National Association of Independent Schools (NAIS) joined me for a joint episode of The edSocialMedia Podcast and AdmissionsQuest’s Boarding School Podcast. Our conversation covered two main areas:

1. School strategies and sustainability in the current economic climate.
2. The ways in which schools can use new media to bind constituencies and reach and serve families.

Topics Pat covered with their approximate time into the conversation:

• School Financial Sustainability and Adjustments: what’s happening now for families and faculty (1:30)
• School Budgeting, Planning and Spending (4:06)
• Financial Aid Need and Availability (5:10)
• Schools Strengthen Constituent Relationships (8:00)
• One School’s Solicitation Video: Oakwood School’s “Don’t Give” (9:00)
• Combining Traditional and New Media to Reach Everyone: Keeping the Old School While Adopting the New (10:50)
• Media Strategies for Schools: Making New Media Practices and Approaches Happen (13:30)