Comments on: Fast Track Your Social Media Marketing Plan

By: edSocialMedia » Don’t Work Backwards: How to Develop a Strategy for Using Technology

Tue, 14 Jul 2009 16:41:12 +0000

[...] implementing technological applications, it is assumed that it will streamline work flow, not complicate it. However, many schools struggle with an infrastructure littered with solutions [...]

By: edSocialMedia Fast Track Your Social Media Marketing Plan | home lighting

edSocialMedia Fast Track Your Social Media Marketing Plan | home lighting — Sun, 14 Jun 2009 01:53:45 +0000

[...] edSocialMedia Fast Track Your Social Media Marketing Plan Posted by root 12 minutes ago (http://www.edsocialmedia.com) Buy a billboard advertisement just to keep up with the jones 39 and you may have wasted thousands of meanwhile thanks so much for getting out in front and lighting the way thanks shelley for the comment and for the link to will blog last visitors view mor Discuss | Bury | News | edSocialMedia Fast Track Your Social Media Marketing Plan [...]

By: Lorrie Jackson

Lorrie Jackson — Tue, 07 Apr 2009 16:43:46 +0000

Thanks, Shelley, for the comment and for the link to Will’s blog. Loved it! He is always so thoughtful and articulate.

Agreed. I too would love more first hand stories about the fears and questions that way-lay a school’s efforts to move into social media. Peter Shoemaker, formerly of Crane MetaMarketing and now with Pinyon Partners, shared a all-too-common scenario with me during an interview last year. He said that when confronted with social media as a marketing tool, the techies will say it just one more thing on their plate, the communications folks worry about the loss of control over message, the admission folks are ready to do what it takes for enrollment and the headmaster worries about safety and legal issues. Now, as a communication person, I’m not sure I agree 100% but I definitely see those tensions in many schools. Love to hear others’ experiences as well! Thanks again.

By: Shelley

Shelley — Tue, 07 Apr 2009 01:38:27 +0000

Lorrie, what a thoughtful and encouraging post!

I’m particularly interested in the “backstage” tension implied in #2’s “Don’t worry about committee approval.”

I’d love to hear more “first hand” stories about schools’ transition phase, in which some folks “get it” while others don’t know that LinkedIn exists while others consider Facebook the biggest threat to homework since dogs developed a taste for paper.

Meanwhile, thanks so much for getting out in front and lighting the way. Did you read Will Richardson’s post today?

Yours brought his to mind.