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edSocialMedia Bootcamp

A School Administrator’s Guide to Social Media

Update: Reminder, bring a laptop, digital camera if you can. We will be at the high school campus (7401 Hwy 100).  Follow us on twitter #edsocialmedia.

Join us on June 10, 2009 at The Ensworth School, Nashville, TN for a social media bootcamp experience.

Who should attend: K-12 or higher-ed administrators and staff in Admissions, Marketing, Communications, External-affairs, Advancement, or Alumni/Development.

This full day workshop is designed to provide a critical, in-depth introduction to social media technology for school leaders and administrators.

Listen to a recent Bootcamp participant talk about his experience:

It’s no secret that people are flocking to social media sites like Facebook, Twitter and YouTube…

Did you know?

That according to research done by Universal McCann:

• 394 million people watch video clips online
• 346 million read blogs/weblogs
• 272 million manage a profile on a social network
• 216 million Download a video podcast…

And…

Twitter grew over 75 percent just from February to March and Facebook grew over 20 percent in the same period. (Neilson)

US Internet users watched 12.7 billion online videos in November. (Comscore)

82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009. (eMarketer)

76% of all U.S. broadband users actively contribute to social media sites, and 29% contribute regularly to social networks. (Netpop Research)

Are you where your audiences are?

It is time to take control of social media and make it work for you.

Time/Location

9:00 AM to 4:00 PM – (Lunch is provided)

The Ensworth School
7401 Hwy 100
Nashville, TN 37221

Map

Workshop Details

The edSocialMedia Nashville Bootcamp features leading social media strategists and practitioners in the independent school community. Come and be part of the dialog as we explore and discover the potential of social media to transform the way schools communicate and educate.

Our sessions will explore the what and why of social media to lay a foundation of understanding and common language before digging in to topics like blogs, podcasts, video, Facebook, and Twitter. Attendees will see examples of how schools are using social media to further their advancement and educational missions.

Morning sessions will include:

• Travis Warren on how social media has evolved and why it matters
• Ernest Koe on blogging and micro-blogging
• Peter Baron on podcasting and video
• Lorrie Jackson on starting a social media campaign at your school

The afternoon will be dedicated to putting what you’ve learned into practice. Your mission, should you choose to accept it:

Working with your team:

• generate a minimum of 8 tweets spread out over two hours posted to edsocialmediaBC Twitter page.
• write two, well crafted articles for the blog (between 450 – 750 words)
• create a photoset in Flickr of 10 photos
• post a brief (around 2 minutes) video for YouTube

Take a look at the great content that folks from our last Bootcamp produced in just 2 hours.

What to bring

You are strongly encouraged to bring a laptop with wireless network connectivity, and a digital camera or digital-camcorder if you have them.

Cost

Early registration (ends June 3): $349 ($315 per person for groups of 2 or more)
Regular registration: $399 ($345 per person for groups of 2 or more)

Schedule

9:00 – 9:15        Welcome and Agenda for the Day, Ernest Koe, edSocialMedia

9:15 – 10:00      Keynote: Travis Warren, WhippleHill Communications

10:00 – 10:15    Break

10:15 – 11:15      The Big 5 (Twitter, Facebook, YouTube, Flickr, Blogging) What is it? Why does it matter? Ernest Koe and Peter Baron, edSocialMedia

11:15 – 12:00     Social Media Case Studies for K12 Schools: Lorrie Jackson, Lausanne Collegiate School

12:00 – 12:30    Lunch/Break

12:30 – 1:00      Get your accounts set up: Blog and Twitter accounts, announce teams

1:00 – 1:15         Go over afternoon mission, 3 groups, each will be responsible for generating content on Twitter, the WP Blog, Flickr and YouTube

Your Mission: Create content in 2 hours that speaks to the following prompt:

“A Day in the Life of a School at the start of Summer Break” How will you capture the essence of the school using social media tools? Each group must:

1. generate 8 tweets spread out over two hours.
2. write two, well crafted articles for the blog (between 450 – 750 words)
3. create a photoset in Flickr of 10 photos
4. post a brief (under 2 minutes) video for YouTube

1:15 – 3:15         Small team breakouts for project work

3:15 – 4:00       Debrief/Q&A

Contact Info

Please kindly direct all inquiries to info@edsocialmedia.com or call Proof at 1-877-PROOF-01.

Our Sponsors

This event is made possible in part by The Ensworth School, an independent, coeducational school offering grades pre-first through twelve.

This event is also made possible by the generous support of our sponsors:

AdmissionsQuest

The Proof Group

WhippleHill Communications

edSocialMedia Speakers

Peter Baron is the founder and president of AdmissionsQuest, an online resource for families who are working through the independent school admission process. Peter attended Brewster Academy in Wolfeboro, NH. He earned his BA from Skidmore College and MAT from Tufts University. Peter’s teaching experiences include Fenway Middle College High School, Pine Ridge School and Wolfeboro, The Summer Boarding School. Peter blogs at AQ’s onBoardingSchools and edSocialMedia.com, and hosts the regular podcast series, Boarding School Podcast.

Ernest Koe is the President and co-founder of The Proof Group and edSocialMedia.com. Ernest has over ten years of experience with database and web technologies. He started his professional career in the classroom at the Loomis Chaffee School as a history and foreign language (Chinese) teacher. Ernest blogs at ProofGroup.com and edSocialMedia.com

Travis Warren is the President and founder of WhippleHill Communications. From teletypes to Ataris and Apples, to Windows and the Internet, Travis had a front-row seat to the evolution of computing as we know it. He frequently speaks about technology and the Internet to school boards and member organizations, such as NAIS, CASE and TABS. Travis is a regular contributor to edSocialMedia.

Lorrie Jackson Lorrie serves as the Director of Communications and Marketing at Lausanne Collegiate School in Memphis, TN. As the person responsible for the school’s internal and external communications/marketing, she’s spent considerable time thinking about the role of social media in independent schools. She has shared her ideas with independent school professionals through webinars, conferences and her own blog, Message Matters. Lorrie is a regular contributor to edSocialMedia.