Bootcamp: Los Angeles, January 20, 2010

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edSocialMedia Bootcamp

A School Administrator’s Guide to Social Media

Join us on January 20, 2010 at Windward School, Los Angeles, CA for a social media bootcamp experience.

Learn how social media can help you strengthen relationships with the constituents that matter most- your students, parents, faculty & alumni.

Who should attend: K-12 or higher-ed administrators and staff in Admissions, Marketing, Communications, External-affairs, Advancement, or Alumni/Development.

This full day workshop provides an in-depth introduction to social media technology for school leaders, and administrators, complete with an opportunity to create content and get your hands dirty.

Listen to recent Bootcamp participants talk about their experiences:

It’s no secret that people are flocking to social media sites like Facebook, Twitter and YouTube…

According to research done by Universal McCann:

394 million people watch video clips online
346 million read blogs/weblogs
272 million manage a profile on a social network
216 million Download a video podcast…

And…

Twitter grew over 75 percent just from February to March and Facebook grew over 20 percent in the same period. (Neilson)

US Internet users watched 12.7 billion online videos in November. (Comscore)

82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009. (eMarketer)

76% of all U.S. broadband users actively contribute to social media sites, and 29% contribute regularly to social networks. (Netpop Research)

Are you where your audiences are?

It is time to take control of social media and make it work for you.

Time/Location

9:00 AM to 4:00 PM – (Lunch is provided)

Windward School
11350 Palms Blvd.
Los Angeles, CA 90066

Map

Workshop Format

The morning session will kick off with a keynote that focuses on foundational social media ideas and case studies.

Andy Shaindlin, Executive Director, Caltech Alumni Association & Elizabeth Allen, Associate Director, Caltech Alumni Association will follow with their leader-led discussion that explores:

Engaging Alumni with Social Media – Busting the Myths

Learn more about Andy & Elizabeth:

Andrew Shaindlin is the Executive Director of the Caltech Alumni Association at the California Institute of Technology in Pasadena, California. With 20 years of experience in alumni relations, Andy also Chairs the Commission on Alumni Relations for the Council for Advancement and Support of Education (CASE). A graduate of Brown University, Andy writes the blog Alumni Futures (http://www.alumnifutures.com <http://www.alumnifutures.com/> <http://www.alumnifutures.com/> ) which looks at ideas, trends and new directions in higher education administration. He is completing his Master’s degree in Education at Claremont Graduate University.

Elizabeth Allen is associate director of alumni relations at the Caltech Alumni Association in Pasadena, California. At Caltech, she manages strategies for integrating Internet-based social media tools and traditional alumni relations practices, to engage alumni in person and online. She is also the author of Adaptivate (http://www.adaptivateblog.com <http://www.adaptivateblog.com/> <http://www.adaptivateblog.com/> ), a blog focused on social media and communications.

Andrew Shaindlin is the Executive Director of the Caltech Alumni Association at the California Institute of Technology in Pasadena, California. With 20 years of experience in alumni relations, Andy also Chairs the Commission on Alumni Relations for the Council for Advancement and Support of Education (CASE). A graduate of Brown University, Andy writes the blog Alumni Futures which looks at ideas, trends and new directions in higher education administration. He is completing his Master’s degree in Education at Claremont Graduate University.

Elizabeth Allen is associate director of alumni relations at the Caltech Alumni Association in Pasadena, California. At Caltech, she manages strategies for integrating Internet-based social media tools and traditional alumni relations practices, to engage alumni in person and online. She is also the author of Adaptivate, a blog focused on social media and communications.

The afternoon will be dedicated to putting what you’ve learned into practice. Your mission, should you choose to accept it:

Working with your team:

generate a minimum of 8 tweets spread out over two hours posted to #edsocialmedia.
write two, well crafted articles for the blog (between 450 – 750 words)
create a photoset in Flickr of 10 photos
post a brief (around 2 minutes) video for YouTube

Take a look at the great content that folks from our last Bootcamp produced in just 2 hours!

What to bring

You are strongly encouraged to bring a laptop with wireless network connectivity, and a digital camera or digital-camcorder if you have them.

Cost

Early registration (ends January 13, 2010): $349 ($315 per person for groups of 2 or more)
Regular registration: $399 ($345 per person for groups of 2 or more)

Contact Info

Please kindly direct all inquiries to info@edsocialmedia.com or call Proof at 1-877-PROOF-01.

Our Sponsors

This event is made possible in part by Windward School, a college-preparatory school that challenges each student to achieve academic excellence within a nurturing atmosphere.

This event is also made possible by the generous support of our sponsors:

AdmissionsQuest

The Proof Group

WhippleHill Communications

edSocialMedia Trainers

Peter Baron is the founder and president of AdmissionsQuest, an online resource for families who are working through the independent school admission process. Peter attended Brewster Academy in Wolfeboro, NH. He earned his BA from Skidmore College and MAT from Tufts University. Peter’s teaching experiences include Fenway Middle College High School, Pine Ridge School and Wolfeboro, The Summer Boarding School. Peter blogs at AQ’s onBoardingSchools and edSocialMedia.com, and hosts the regular podcast series, Boarding School Podcast.

Ernest Koe is the President and co-founder of The Proof Group and edSocialMedia.com. Ernest has over ten years of experience with database and web technologies. He started his professional career in the classroom at the Loomis Chaffee School as a history and foreign language (Chinese) teacher. Ernest blogs at ProofGroup.com and edSocialMedia.com

Photo credit: Kevitivity