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edSocialMedia Bootcamp

A School Administrator’s Guide to Social Media

Join us on January 19, 2010 at Bentley School (Upper School Campus), Lafayette, CA for a social media bootcamp experience.

Learn how social media can help you strengthen relationships with the constituents that matter most- your students, parents, faculty & alumni.

Who should attend: K-12 or higher-ed administrators and staff in Admissions, Marketing, Communications, External-affairs, Advancement, or Alumni/Development.

This full day workshop provides an in-depth introduction to social media technology for school leaders, and administrators, complete with an opportunity to create content and get your hands dirty.
Listen to recent Bootcamp participants talk about their experiences:

It’s no secret that people are flocking to social media sites like Facebook, Twitter and YouTube…

According to research done by Universal McCann:

• 394 million people watch video clips online
• 346 million read blogs/weblogs
• 272 million manage a profile on a social network
• 216 million Download a video podcast…

And…

Twitter grew over 75 percent just from February to March and Facebook grew over 20 percent in the same period. (Neilson)

US Internet users watched 12.7 billion online videos in November. (Comscore)

82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009. (eMarketer)

76% of all U.S. broadband users actively contribute to social media sites, and 29% contribute regularly to social networks. (Netpop Research)

Are you where your audiences are?

It is time to take control of social media and make it work for you.

Time/Location

9:00 AM to 4:00 PM – (Lunch is provided)

Bentley School
Lafayette Campus – Upper School
1000 Upper Happy Valley Road, Lafayette, CA 94549-2830
tel: (925) 283-2101

Map

Workshop Format

The morning session will focus on foundational social media ideas and case studies. The afternoon will be dedicated to putting what you’ve learned into practice. Your mission, should you choose to accept it:

Working with your team:

• generate a minimum of 8 tweets spread out over two hours posted to #edsocialmedia.
• write two, well crafted articles for the blog (between 450 – 750 words)
• create a photoset in Flickr of 10 photos
• post a brief (around 2 minutes) video for YouTube

Take a look at the great content that folks from our last Bootcamp produced in just 2 hours!

What to bring

You are strongly encouraged to bring a laptop with wireless network connectivity, and a digital camera or digital-camcorder if you have them.

Cost

Early registration (ends January 12, 2010): $349 ($315 per person for groups of 2 or more)
Regular registration: $399 ($345 per person for groups of 2 or more)

Contact Info

Please kindly direct all inquiries to info@edsocialmedia.com or call Proof at 1-877-PROOF-01.

Our Sponsors

This event is made possible in part by Bentley School, a k-12 college-preparatory school that inspires inquiry, academic excellence, personal achievement, and character by engaging students’ intellect and creativity, and by encouraging them to embrace values that enrich their community and the world.

This event is also made possible by the generous support of our sponsors:

AdmissionsQuest

The Proof Group

WhippleHill Communications

edSocialMedia Trainers

Peter Baron is the founder and president of AdmissionsQuest, an online resource for families who are working through the independent school admission process. Peter attended Brewster Academy in Wolfeboro, NH. He earned his BA from Skidmore College and MAT from Tufts University. Peter’s teaching experiences include Fenway Middle College High School, Pine Ridge School and Wolfeboro, The Summer Boarding School. Peter blogs at AQ’s onBoardingSchools and edSocialMedia.com, and hosts the regular podcast series, Boarding School Podcast.

Ernest Koe is the President and co-founder of The Proof Group and edSocialMedia.com. Ernest has over ten years of experience with database and web technologies. He started his professional career in the classroom at the Loomis Chaffee School as a history and foreign language (Chinese) teacher. Ernest blogs at ProofGroup.com and edSocialMedia.com

Photo credit: m.john16