More Info

Update
Keynote by Ben Jones (Oberlin College) Streaming Live now.

Are you trying to understand the buzz around social media and questioning what it really means for your school?

Do you need a better grasp of the benefits and challenges of social media before jumping in? Join your fellow educators and school administrators at edSocialMedia’s Summit this winter at Beaver Country Day School in Chestnut Hill, MA and dive into the theory and practice of social media.

The edSocialMedia Summit features leading social media strategists and practitioners in the independent school community.

Come and be part of the dialog as we explore and discover the potential of social media to transform the way schools communicate and educate.  This Summit is shaping up to be the place where the best practices in social media uses in schools are shared, discussed and disseminated with colleagues from around the country.

*Visit the edSocialMedia Summit Wiki for the day’s schedule, session overviews, speaker bios, &  directions to the event.*

Keynote!

Experiences in the Use of Social Media to Advance Educational Institutions
Lessons learned at Oberlin College & M.I.T & how they can help to inform your school’s social media outreach.

Ben Jones, VP for Communications at Oberlin College and former Director of Communications for the MIT Office of Admissions, will share his experiences in using social media to advance the goals and priorities of educational institutions while extending their reach to all audiences, from prospective students to alumni. In addition to a discussion of the “what” (the blogosphere, Facebook, Twitter, etc.), Ben will also address the “why” (generational shifts in communications priorities and the influence of the internet on an institution’s brand and credibility) and the “how” (the importance of truth and transparency in the era of Google).

The presentation will include tips for successful management of social media initiatives, and plenty of time will be reserved for group discussion and questions.

Read about Ben’s work at MIT in this recent New York Time article:
M.I.T Taking Student Blogs to Nth Degree

Follow Ben at: twitter.com/Ben_Jones2

Speakers/Sessions!

We’re excited to announce (12/16) our first wave  of Summit speakers/sessions.

Check back in the days/weeks to come to see an updated list of presentations.

Panel Discussion

Social Media And The School Website
Panelists: Jan Devereux, Beaver Country Day School, Jon Moser, Finalsite, Angelo Otterbein, Silverpoint, Marisa Peacock, Sisarina, Travis Warren, WhippleHill
Moderator: Antonio Viva, Worcester Academy

Advancement, Admissions & Marketing

Facebook: Real Time Representation of Northfield Mount Hermon School
Jesse Bardo, Northfield Mount Hermon School

To Tell the Truth: Authenticity, Transparency and the Power of the Present
Chuck Will, Proctor Academy

Why Social Media Comes Last
Kyle James, Hubspot & .eduGuru

Strategic Marketing for Schools: Blending Web and Social Media
Marisa Peacock, Sisarina & Angelo Otterbein, Silverpoint

Finding Your Social Media Voice
Travis Warren, WhippleHill

Using Social Media to Enhance Alumni/ae Stewardship
Kim Hurlbutt, Proctor Academy

The Core to Successful School Communications: SEO, Social Strategies & Speed
Jon Moser, Finalsite

Academics

Sell the Sizzle: A Web 2.0 Block Party
Robin Neal, Beaver Country Day School

How Social Networking Transformed My Classroom
Bruce Gorrill, Brewster Academy

Using Social Media Mashup to expand your audience
Bill Stites, Montclair Kimberley Academy

Live Streaming Video: Engagement, Learning, Communication
Hans Mundahl, New Hampton School

Building Community Participation Using Social Media
Antonio Viva, Worcester Academy

Showcasing Student Work Online: The BCDS mashUp
Jan Devereux & Matt Clobridge, Beaver Country Day School

High Noon – An Attempt at Online Learning in High School
Dave Bill & Basil Kolani, The Dwight School

When & Where?

February 16th, 2010
Registration: 8:30 am – 9:00 am
Summit: 9:15 am – 4:00 pm
Networking reception: 4:00 pm – 5:00 pm
Location: Beaver Country Day School, Chestnut Hill, MA >> Map it!

Please kindly direct all inquiries to info@edsocialmedia.com or call Proof at 1-877-PROOF-01.

Cost

Registration: $95

Our Sponsors

This event is also made possible by the generous support of our sponsors:

AdmissionsQuest
Beaver Country Day School
Blackbaud
Finalsite
Kannon Communications
Silverpoint
The Proof Group
WhippleHill Communications