Bootcamp: Richmond, VA
edSocialMedia Bootcamp
A School Administrator’s Guide to Social Media
**WEATHER UPDATE** – Yes! We are still holding the bootcamp at St. Christopher’s School on Feb 3.
Join us on February 3, 2010 at St. Christopher’s School, Richmond, VA for a social media bootcamp experience.
Learn how social media can help you strengthen relationships with the constituents that matter most- your students, parents, faculty & alumni.
Who should attend: K-12 or higher-ed administrators and staff in Admissions, Marketing, Communications, External-affairs, Advancement, or Alumni/Development.
This full day workshop provides an in-depth introduction to social media technology for school leaders, and administrators, complete with an opportunity to create content and get your hands dirty.
Listen to recent Bootcamp participants talk about their experiences:
It’s no secret that people are flocking to social media sites like Facebook, Twitter and YouTube…
According to research done by Universal McCann:
- 394 million people watch video clips online
- 346 million read blogs/weblogs
- 272 million manage a profile on a social network
- 216 million Download a video podcast…
And…
Twitter grew over 75 percent just from February to March and Facebook grew over 20 percent in the same period. (Neilson)
US Internet users watched 12.7 billion online videos in November. (Comscore)
82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009. (eMarketer)
76% of all U.S. broadband users actively contribute to social media sites, and 29% contribute regularly to social networks. (Netpop Research)
Are you where your audiences are?
It is time to take control of social media and make it work for you.
Time/Location
9:00 AM to 4:00 PM – (Lunch is provided)
St. Christopher’s School
711 St. Christopher’s Road
Richmond, VA 23226
Workshop Format
The morning session will focus on foundational social media ideas and case studies. The afternoon will be dedicated to putting what you’ve learned into practice. Your mission, should you choose to accept it:
Working with your team:
- generate a minimum of 8 tweets spread out over two hours posted to #edsocialmedia.
- write two, well crafted articles for the blog (between 450 – 750 words)
- create a photoset in Flickr of 10 photos
- post a brief (around 2 minutes) video for YouTube
Take a look at the great content that folks from our last Bootcamp produced in just 2 hours!
What to bring
You are strongly encouraged to bring a laptop with wireless network connectivity, and a digital camera or digital-camcorder if you have them.
Cost
Early registration (ends January 20, 2010): $349 ($315 per person for groups of 2 or more)
Regular registration: $399 ($345 per person for groups of 2 or more)
Contact Info
Please kindly direct all inquiries to info@edsocialmedia.com or call Proof at 1-877-PROOF-01.
Our Sponsors
This event is made possible in part by St. Christopher’s School, a college preparatory school for boys (junior kindergarten through 12th grade) located in Richmond, Virginia.
This event is also made possible by the generous support of our sponsors:
edSocialMedia Trainers
Peter Baron is the founder and president of AdmissionsQuest, an online resource for families who are working through the independent school admission process. Peter attended Brewster Academy in Wolfeboro, NH. He earned his BA from Skidmore College and MAT from Tufts University. Peter’s teaching experiences include Fenway Middle College High School, Pine Ridge School and Wolfeboro, The Summer Boarding School. Peter blogs at AQ’s onBoardingSchools and edSocialMedia.com, and hosts the regular podcast series, Boarding School Podcast.
Ernest Koe is the President and co-founder of The Proof Group and edSocialMedia.com. Ernest has over ten years of experience with database and web technologies. He started his professional career in the classroom at the Loomis Chaffee School as a history and foreign language (Chinese) teacher. Ernest blogs at ProofGroup.com and edSocialMedia.com
Antonio Viva is the Associate Head of School at Worcester Academy in Worcester, MA, where he previously served as CIO. He is a self described “tech savvy zen Daddio,” and is an early champion of using social media in the classroom. Antonio brings an experienced on the ground academic and administrative perspective. Antonio blogs at antonioviva.com & edSocialMedia.com
Steve Ritchie is the Chairman and co-founder of The Proof Group and edSocialMedia.com. Steve has spent more than eight years working and consulting with schools on administrative technology and prior to that was a teacher, coach and dorm parent at two New England independent schools. He brings an independent school alum perspective to social media strategy as a graduate of St. Paul’s School. Steve blogs at ProofGroup.com and edSocialMedia.com
Photo credit: rjzii
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