Yesterday marked an important & exciting milestone for edSocialMedia (ESM) when we officially announced the appointment of our friend & colleague, Jesse Bardo, as our first Director beginning on August 1, 2010.

 

In addition to contributing regular posts to edSocialMedia.com (be sure to check out his first post “Is Your School Afraid of Facebook?”), Jesse will lead the charge on ESM’s expanded strategy and consulting services. This will include working directly with schools on developing and implementing social media plans (more on this coming soon).

 

A little background information on Jesse – as an Admission Counselor & Communications Coordinator at Northfield Mount Hermon School, Jesse has worked closely with the school’s communications team on the development and implementation of their social media strategy. Their efforts have resulted in record admission yields and recently earned NMH the CASE Silver medal for Best Use of Social Media in Communications and Marketing.

We’re thrilled that Jesse will be able to share his expertise and guidance to the broader independent school community through edSocialMedia. Make no mistake, this is a coup for ESM and represents a great opportunity for schools looking for help with their social media plans.

To learn more, read our official announcement below:

Jesse BardoWe’re proud to announce the appointment of Jesse Bardo as Director of edSocialMedia. Jesse will begin his tenure at ESM on August 1, 2010.

Jesse currently serves as an Admission Counselor & Communications Coordinator at Northfield Mount Hermon School.

In his role as Director, Jesse will direct ESM’s expanded strategy and consulting services, working directly with schools on creating social media plans.

Jesse has spent his entire life in independent schools. From his time as a faculty child and then student at Phillips Andover to his work fresh out of Wesleyan University at Northfield Mount Hermon school, Jesse has lived and breathed the independent school life.

As leading practitioner of social media in the independent school world, Jesse works with NMH’s communication team to weave facebook, blogging, twitter, Youtube & flickr into NMHBook- a cutting edge social media & communications aggregator site that has greatly enhanced the school’s admission outreach and has contributed to record admission yields.

Just this month, CASE acknowledged Jesse’s work by honoring NMH with the prestigious Silver medal for Best Use of Social Media in Communications and Marketing.

Jesse graduated from Phillips Andover Academy in 2003 and Wesleyan University in 2007. While at Wesleyan, he majored in American Studies where he studied the culture of the American boarding schools. He also played four years on the University’s varsity lacrosse team as well as helped with recruits and admission work.

Peter Baron

Peter Baron

Peter Baron is the Chief Evangelist at WhippleHill Communications, the founder of AdmissionsQuest, and a partner at edSocialMedia. Peter regularly blogs about school communication for WhippleHill and edSocialMedia. You can find him on Google+ and Twitter.