Be quick. Be nimble.
I wondered who would be the first to jump on the outrageous, awesome and just plain hilarious Old Spice commercials and YouTube phenom. If you have no idea what I’m talking about go here, enjoy and thank me later.
I figured that some enterprising college would hop right on this just like Yale did with Glee, and BYU looks like it’s the first out of the gate. This little clip is pretty funny (notice the dude on the ground at :18) and it’s received over 130,000 hits in under two days. Not bad.
The lesson here of course is that it pays to be quick and nimble and able to hop on trends like this one. I know a lot of college admission offices that would love to get their brand in front of 130,000 in a year, let alone two days.
Update: You can check out the video response below.