Brendan Schneider, the Director of Admission and Financial Aid at Sewickley Academy, writes about the importance of branding through “cocktail conversations.”
His blog post starts the dialog about moving your school’s branding from the view book to the facebook.
The importance of the “cocktail conversation” is vital to a school’s marketing plan and social media is where your admissions funnel is talking. No doubt, everyone is already on the web typing about your school; the schools that are not using these social media avenues to talk about themselves are missing out.
Enjoy Brendan’s post, we sure did and check out Brendan on twitter @schneiderb. Join the “conversation” on his blog or right here at edSocialMedia. We would love to know what you think!