Brendan Schneider, the Director of Admission and Financial Aid at Sewickley Academy, writes about the importance of branding through “cocktail conversations.”


His blog post starts the dialog about moving your school’s branding from the view book to the facebook.


The importance of the “cocktail conversation” is vital to a school’s marketing plan and social media is where your admissions funnel is talking. No doubt, everyone is already on the web typing about your school; the schools that are not using these social media avenues to talk about themselves are missing out.


Enjoy Brendan’s post, we sure did and check out Brendan on twitter @schneiderb. Join the “conversation” on his blog or right here at edSocialMedia. We would love to know what you think!

Brendan Schneider's "cocktail conversations" and schools

Jesse Bardo

Jesse Bardo

VP of Alumni Engagement, Founding Team Member at Evertrue

Jesse Bardo is the Director of Sales & Marketing at EverTrue, a leading provider of mobile apps designed to support Independent School Alumni Relations. Jesse previously served as Director at edSocialMedia and Admission Counselor & Communications Coordinator at Northfield Mount Hermon School. As a leading practitioner of social media in the independent school world, Jesse worked with his communication team to weave facebook, blogging, twitter, Youtube & flickr into NMHBook- a cutting edge social media & communications aggregator site that greatly enhanced the school's admission outreach and contributed to record admission yields. Jesse is a graduate of Phillips Andover Academy and Wesleyan University.