Last January I attended WordCamp Boston and if you never attended a WordCamp event I suggest you do so. If you are a WordPress user or even a blogger in general they offer a place where “everyone from casual users to core developers participate, share ideas, and get to know each other.”


On of the best sessions I attended at the Boston event was from Karen Rubin from HubSpot. Now the reason I say this and the reason for this post is that this was the one session I keep going back to my notes to see what Karen had to say.

When I think about the type of post to write. What did Karen say?

When I think about what to share in my next post. What did Karen say?

When I think about audience. What did Karen say?

So… the reason for this post… is as Karen said, when you want to share something, blog about it. So here I go… here is the presentation (on SlideShare) she gave at WordCamp Boston last January. I hope you find it as useful as I did.


William Stites

William Stites

Director of Technology at Montclair Kimberley Academy

Director of Technology for Montclair Kimberley Academy (, "Blogger in Chief" for, consultant for Educational Collaborators, husband and father of two crazy boys. All that and still trying to find time to write and share as much as I can with you here and at