16,000 followers on Facebook in 96 hours: All by a 13 year old
What an incredible story! Logan Ludwig watched as his grandfather’s mistreatment lead to illness and continued disinterest by the Washington Metropolitan Area Transit Authority and decided to do something about it.
As a thirteen year old, he took matters into his own hands and used what he knew of facebook to start a viral campaign to help his grandfather. 
The story is heartwarming and the plan is extremely savvy. Logan took what he knew and with help along the way, brought his grandfather’s case to prominence. It is a story of just how incredible a tool facebook can be when utilized.
Logan had a strategy and a passion, he implemented it through the use of social media, and what once would have been overlooked, is now making national news.
About the Author
Jesse Bardo
Jesse Bardo is the Director of Sales & Marketing at EverTrue, a leading provider of mobile apps designed to support Independent School Alumni Relations. Jesse previously served as Director at edSocialMedia and Admission Counselor & Communications Coordinator at Northfield Mount Hermon School. As a leading practitioner of social media in the independent school world, Jesse worked with NMH’s communication team to weave facebook, blogging, twitter, Youtube & flickr into NMHBook- a cutting edge social media & communications aggregator site that greatly enhanced the school’s admission outreach and contributed to record admission yields. Jesse is a graduate of Phillips Andover Academy and Wesleyan University.
