More research on the “digital native” demographic pool. This one was conducted by the French polling institute BVA. Worth a bookmark and a read.
They see life as a game.
They enjoy nothing more than outsmarting the system. They don’t trust politicians, medias, nor brands. They see corporations as inefficient and plagued by an outmoded hierarchy. Even if they harbor little hope of doing better than their parents, they don’t see themselves as unhappy. They belong to a group — several, actually — they trust and rely upon. [Italics are mine].