More research on the “digital native” demographic pool. This one was conducted by the French polling institute BVA. Worth a bookmark and a read.

They see life as a game.
They enjoy nothing more than outsmarting the system. They don’t trust politicians, medias, nor brands. They see corporations as inefficient and plagued by an outmoded hierarchy. Even if they harbor little hope of doing better than their parents, they don’t see themselves as unhappy. They belong to a group — several, actually — they trust and rely upon. [Italics are mine].

http://www.mondaynote.com/2010/07/25/understanding-the-digital-natives/

Ernest Koe

I love what I do. The best part of this job is that I get to talk to people and organizations about information technology--not just narrowly about database systems, or websites or the technical kung-fu surrounding integration and software but also broadly on the use of information itself and its impact on our businesses and schools. My technical expertise is in information systems--databases and web technologies--but my professional interests cover technology in the context of education, community-development and business-development. When time permits, I blog about these things at http://proofgroup.com/blog/ernest.

http://proofgroup.com/ernestkoe