Twitter, the micro-messaging platform, has been consistently making improvements to it’s platform over the last year. Some of these improvements were through acquisitions of smaller companies that provided a new technology that would improve their service. Many of the most recent changes, however, were simply things that Twitter had not gotten around to creating a quality product for; Things like official apps for the iPhone, Blackberry, and Android mobile operating systems or their integrated URL shortener t.co.
Last night, they previewed major changes to the service that would include much of the functionality that tools like Tweetdeck, Seesmic, and HootSuite had been developed to fill. These changes will be launching soon for many of Twitter’s users and include some great new features:
- New, cleaner design and user interface – the current version works, but major improvements to the interface make finding things easier and more intuitive
- Photo, Video, and Multimedia Content Integration – Twitter partnered with companies that are already providing services to many of their users. Expect a snowball effect of user adoption for companies involved including Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube
- Related content based on tags, location, author and subject – Having more discovery features is something that users have been looking for since launch. Twitter directories like WeFollow and Twellow were created to fill this need and Twitter obviously sees this as an area that they can improve upon.
- Mini-profile pop-ups – Less clicks to view information from a user. Just hover to see what someone is about. Follow a person without visiting a page.
Overall, I think these improvements are great and long overdue. Twitter is attempting to make itself a little bit more social so it can hopefully experience some of the more mainstream adoption that Facebook has over the past 2 years.
What do you think about the changes? Will you move from an app to the web version of Twitter?