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Making Facebook Pay Dividends: From inquiry to alum

Join edSocialMedia for Making Facebook Pay Dividends, a two hour seminar showcasing examples of successful, proven Facebook strategies in independent schools.

Learn how one Massachusetts school’s Facebook fan page strategy led to a 30% increase in interviews and contributed to record admission yields.

Discover a ready-to-use template that guides your reporting of social media metrics.

See how a New Hampshire school engaged its alumni using archived school photos to spark conversation and build social currency.

When:
February 9, 2011
Registration: 8:30 am – 9:30 am
Seminar: 9:30 am – 11:30 am

Where:
Louisville High School
22300 Mulholland Drive
Woodland Hills, CA 91364

Cost: $75

How Facebook Contributed to a 30% Increase in Admission Interviews

Presenter:
Jesse Bardo, Director, edSocialMedia

Session Overview:
Jesse walks you through over three years of trial and error, as the NMH Facebook presence grew from 0 fans to over 4,500 and helped contribute to thousands of dollars saved on print costs and a 30% increase in interviews from 2008-2010.

About Jesse:
Jesse Bardo is the Director of edSocialMedia. He leads ESM’s expanded strategy and consulting services, working directly with schools on creating social media plans. Prior to ESM, Jesse served as an Admission Counselor & Communications Coordinator at Northfield Mount Hermon School where he worked with NMH’s communication team to weave facebook, blogging, twitter, Youtube & flickr into NMHBook- a cutting edge social media & communications aggregator site that greatly enhanced the school’s admission outreach and has contributed to record admission yields.

Generating Social Currency through Facebook

Presenter:
Travis Warren, President, WhippleHill Communications; Board of Trustees, Proctor Academy

Session Overview:
In Clay Shirky’s 2009 TED Talk he asserts that, “When technology becomes technically boring, it becomes socially interesting”. This concept of socially interesting technology is completely new for development offices. Your school has most likely created a Facebook page, but have you truly rethought cultivation and alumni relations around these new tools. This session will take an in depth look at a year old photo archive project at Proctor Academy (NH). Learn from their successes and failures, lots of examples and takeaways Topics covered: mashups, tags, folksonomies, crowdsourcing, Flickr and Facebook.

About Travis:
Travis Warren is the president and founder of WhippleHill in Bedford, NH. He is a graduate of Proctor Academy and attended Carnegie-Mellon in Pittsburgh. His ability to apply technology to communication has helped WhippleHill evolve from a home-page company to a Web platform that drives communication for more than 400 private K-12 schools worldwide. He frequently speaks about technology and the Internet to school boards and member organizations, such as NAIS, CASE and TABS. He lives in Amherst, NH, with his wife and four children.

Reporting Your Social Media Results: Giving the Right People the Right Information

Presenter:
Andrew Shaindlin, Alumni Futures

Session Overview:
Once you’ve engaged your campus, donor, and alumni communities with a Facebook Page (or other online platform) how will you know you’re succeeding? And how will you share your successes with senior administrators, volunteer leaders and others? This presentation provides a ready-to-use template that guides your reporting of social media metrics, and tells you which information to share with which people in your organization.

About Andrew:
Andy Shaindlin is the founder of Alumni Futures, a consulting service that helps organizations understand and deploy social technologies. With 22 years of experience in higher education alumni relations and communications, Andy chairs the Commission on Alumni Relations of the Council for Advancement & Support of Education (CASE). He is also a CASE Trustee. He has presented workshops in North America, Europe and Asia, and speaks on topics related to online community and audience engagement.

Contact Info

Please kindly direct all inquiries to info@edsocialmedia.com or call us at 617-855-5106.

Our Sponsors

This event is made possible in part by Louisville High School for Young Women. Louisville High School, “encourages young women to grow in confidence, integrity and faith.”

This event is also made possible by the generous support of the following sponsors:

Cancellation & Refund Policy

ESM will be unable to issue refunds to registered participants who do not attend, however attendees who have to cancel may receive credit towards future edSocialMedia events.

Please direct all cancellation related inquries to info@edsocialmedia.com.