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Making Facebook Pay Dividends: From Inquiry to Alum

Join edSocialMedia for Making Facebook Pay Dividends, a two hour seminar showcasing examples of successful, proven Facebook strategies in independent schools.

Learn how a small California school without a huge advancement and marketing budget effectively uses Facebook to deepen relationships with its community.

Learn how one Massachusetts school’s Facebook fan page strategy led to a 30% increase in interviews and contributed to record admission yields.

See how a New Hampshire school engaged its alumni using archived school photos to spark conversation and build social currency.

When:
February 7, 2011
Registration: 8:30 am – 9:30 am
Seminar: 9:30 am – 11:30 am

Where:
Palace Hotel San Francisco
2 Montgomery Street
San Francisco, CA

Cost: $75

From Basics to Best Practices: Leveraging Facebook for Independent Schools

Presenter:
Laura Moberg Lavoie, Director of Development, The Children’s School

Session Overview:
Relationships with your constituents should be intentional, authentic and full of impact; a school’s Facebook strategy should be, too. Social media has transformed the landscape of communication worldwide and presents a powerful and critical platform for alumni relations programs. Learn to craft a successful, sustainable Facebook outreach that will deepen connections and advance your institution’s mission. Remember—friend is a verb!

About Laura:
Laura is Director of Development at The Children’s School, a progressive independent school in La Jolla serving Toddlers through Eighth Grade. Prior to working at The Children’s School, she worked in Alumni Relations at The Park School and at Buckingham Browne and Nichols School in Boston.

Laura has been using social media for independent school advancement since the days when Facebook required an “edu” email address to register. She has presented on the topic at local, regional, and national conferences since 2005. In addition to being the primary social media evangelist at The Children’s School, she also moonlights as a “ghost-Tweeter” for her alma mater, Williams College, and administers the Facebook Pages for the Martin Luther King Community Choir of San Diego and Red Sox Nation San Diego.

How Facebook Contributed to a 30% Increase in Admission Interviews

Presenter:
Jesse Bardo, Director, edSocialMedia

Session Overview:
Jesse walks you through over three years of trial and error, as the NMH Facebook presence grew from 0 fans to over 4,500 and helped contribute to thousands of dollars saved on print costs and a 30% increase in interviews from 2008-2010.

About Jesse:
Jesse Bardo is the Director of edSocialMedia. He leads ESM’s expanded strategy and consulting services, working directly with schools on creating social media plans. Prior to ESM, Jesse served as an Admission Counselor & Communications Coordinator at Northfield Mount Hermon School where he worked with NMH’s communication team to weave facebook, blogging, twitter, Youtube & flickr into NMHBook- a cutting edge social media & communications aggregator site that greatly enhanced the school’s admission outreach and has contributed to record admission yields.

Generating Social Currency through Facebook

Presenter:
Travis Warren, President, WhippleHill Communications; Board of Trustees, Proctor Academy

Session Overview:
In Clay Shirky’s 2009 TED Talk he asserts that, “When technology becomes technically boring, it becomes socially interesting”. This concept of socially interesting technology is completely new for development offices. Your school has most likely created a Facebook page, but have you truly rethought cultivation and alumni relations around these new tools. This session will take an in depth look at a year old photo archive project at Proctor Academy (NH). Learn from their successes and failures, lots of examples and takeaways Topics covered: mashups, tags, folksonomies, crowdsourcing, Flickr and Facebook.

About Travis:
Travis Warren is the president and founder of WhippleHill in Bedford, NH. He is a graduate of Proctor Academy and attended Carnegie-Mellon in Pittsburgh. His ability to apply technology to communication has helped WhippleHill evolve from a home-page company to a Web platform that drives communication for more than 400 private K-12 schools worldwide. He frequently speaks about technology and the Internet to school boards and member organizations, such as NAIS, CASE and TABS. He lives in Amherst, NH, with his wife and four children.

Contact Info

Please kindly direct all inquiries to info@edsocialmedia.com or call us at 617-855-5106.

Our Sponsors

This event is also made possible by the generous support of the following sponsors:

Cancellation & Refund Policy

ESM will be unable to issue refunds to registered participants who do not attend, however attendees who have to cancel may receive credit towards future edSocialMedia events.

Please direct all cancellation related inquries to info@edsocialmedia.com.