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Making Facebook Pay Dividends for Independent Schools!

Join edSocialMedia for Making Facebook Pay Dividends, a three hour seminar showcasing examples of successful, proven Facebook strategies in independent schools.

Learn how one Massachusetts school’s Facebook fan page strategy led to a 30% increase in interviews and contributed to record admission yields.

Discover how to engage, promote and monitor your community through Facebook.

When:
May 11, 2011
Registration: 8:30 am – 9:00 am
Seminar: 9:00 am – 12:00 pm

Where:
Westtown School
975 Westtown Rd.
West Chester, PA 19382-5700

Directions: Attendees should use the EAST ENTRANCE and park in front of the Lower School (960 Shady Grove Way, West Chester, PA).

Cost: $75

How Facebook Contributed to a 30% Increase in Admission Interviews

Presenter:
Jesse Bardo
EverTrue
Former Associate Director of Admission, Northfield Mount Hermon School

Session Overview:
Jesse walks you through over three years of trial and error, as the Northfield Mount Hermon School Facebook presence grew from 0 fans to over 4,500 and helped contribute to thousands of dollars saved on print costs and a 30% increase in interviews from 2008-2010.

About Jesse:
Jesse Bardo is the Director of Sales & Marketing at EverTrue, a leading provider of mobile apps for Independent School Alumni Relations. Jesse previously served as Director at edSocialMedia and Admission Counselor & Communications Coordinator at Northfield Mount Hermon School. As a leading practitioner of social media in the independent school world, Jesse worked with NMH’s communication team to weave facebook, blogging, twitter, Youtube & flickr into NMHBook – a cutting edge social media & communications aggregator site that greatly enhanced the school’s admission outreach and contributed to record admission yields. Jesse is a graduate of Phillips Andover Academy and Wesleyan University.

The Role of the Community Manager: Turning Content into Conversations

Presenter:
Marisa Peacock
Senior Reporter, CMSWire.com
Former Web and Multimedia Manager, The Madeira School

Session Overview:
Managing your school’s Facebook takes more than just pushing out content. It requires that you facilitate conversations with your followers. Learn how to engage, promote and monitor your community so that you’re building valuable and meaningful relationships that benefit both your school and its fans.

About Maria:
Marisa Peacock helps schools and small businesses enhance their online presence. From websites to social media, Marisa helps organizations employ marketing strategies designed specifically to meet their customers’ needs. By identifying and understanding the behaviors of an organization’s target audience, she develops key messages and delivers them through the right channels, maximizing your organization’s exposure and influence on and offline.

Previously, Marisa worked as the Web and Multimedia Manager at The Madeira School. She is also Senior Reporter at CMSWire.com and a contributing writer for EdSocialMedia.com. This spring, Marisa will be teaching social media marketing at the Maryland Institute College of Art as a part of their Business of Art and Design program.

Contact Info

Please kindly direct all inquiries to info@edsocialmedia.com or call us at 617-855-5106.

Our Sponsors

This event is hosted and made possible in part by Westtown School, a Quaker, co-educational, college preparatory day and boarding school for grades pre-K – 12.

This event is also made possible by the generous support of the following sponsors:

Cancellation & Refund Policy

ESM will be unable to issue refunds to registered participants who do not attend, however attendees who have to cancel may receive credit towards future edSocialMedia events.

Please direct all cancellation related inquries to info@edsocialmedia.com.