“Share or solve, don’t shill” was one of several marketing mantras in the edSocialMedia seminar on May 3, Content Rules: Winning Fans through Killer Content, with authors Ann Handley and C.C. Chapman who energetically presented a wealth of content creation and curating ideas for schools. From compelling case studies to quirky turns of phrase, Handley and Chapman’s seminar content encouraged schools and organizations to present helpful information to their constituents in an extraordinary way.


edSocialMedia was able to catch up with C.C. and Ann after the seminar, and they offered some great advice for schools:

The Storify collection below recalls some of the great ideas that were shared during the seminar, including Antonio Viva‘s keynote on a new marketing strategy at Walnut Hill School for the Arts. Walnut Hill certainly understands the idea behind sharing unique stories; be sure to click on the links.

Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.