Travis Warren presents engaging Facebook pages and videos at an edSocialMedia seminar.

Gone are the days when advancement offices are spending thousands of dollars on contrived admissions videos — or so they should be. In an era when handheld video cameras and easy movie-editing software allow the average Joe to share authentic moments, there’s bountiful opportunity to capture and uncover your school’s story.


In a presentation during the Making Facebook Pay Dividends: From Inquiry to Alum seminar in Bethesda, Maryland, presenter Travis Warren shared some of the best videos that schools have shared within their Facebook pages and through other social media channels.

At The Fessenden School, teachers have been presented with the challenge to post a video a week as a letter home to parents. Within the videos they create, the authenticity of the school shines throughout their videos and invites parents to see what happens in the classroom.

“If a picture is worth a thousand words, then a video is worth a thousand pictures,” Travis said, and many of these videos share just that. The videos envelope such a unique perspective that only to be captured in the moment within the school walls.

In another video produced by Worcester Academy, viewers gain insight to the type of teacher and group interaction, without the carefully crafted set-up.

Lastly, Travis shared a unique video series from Proctor Academy, called Proctor in Motion, where an on-staff videographer captures a 90-second video per week. Click here to see the collection.

Jesse Bardo also presented during the seminar, sharing how Northfield Mount Hermon found success through an engaging Facebook integration. Within two years, NMH found a 30-percent increase in admissions interviews and developed the “NMHBook ” an innovative social media aggregation site.

With all the invigorating talk of social media integration, some administrators were left wondering how they can effectively implement a new social media strategy while keeping their faculty members in-line with school policy. Travis shared three examples of social media policies developed by edSocialMedia contributors:

For other ideas on the best content ideas out there right now, see Travis’ recent post “The Best of What’s Around.”

Does your school have a great social media policy or video that should be shared? Be sure to post a link!

Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.