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The news section is a staple for any website, but are schools evolving with how our audiences discover and consume news content? Do we monitor, promote and publish in real-time? How do we integrate news into our social media strategy? Are we using content mediums beyond the written word? Are we leveraging our news to ensure that the ever-changing media continues to cover our stories? Are we using collaborations and integrations to improve the quality and visibility of our news content?

In this webinar, Georgy Cohen, from Tufts University, will present an elaborate range of strategies and tactics to guide the changing environment of new media consumption while encouraging our audiences to interact in an online context.

When:
September 27, 2011
Webinar: 2:00 p.m. – 3:00 p.m.

Cost: FREE!

Presenter:

About Georgy:
Georgy Cohen is the manager of web content and strategy at Tufts University, where she has worked since 2004, overseeing a range of content creation and strategy initiatives involving web content, online news, social media and multimedia. She is also co-founder of Meet Content, a blog focused on empowering higher education to create and sustain effective web content. With a background in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe, Georgy is focused on aligning web communications at educational institutions with the expectations of our increasingly savvy audiences.

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