More Info

Find your school’s voice in the Facebook Bootcamp at Bishop Brady High School in Concord, NH

Knowing how to leverage your Facebook page is only half the battle. Staying up with the persistent changes is becoming exponentially harder as Facebook continues to innovate. For Facebook administrators, it’s one more place to displace your time, and it’s hard to keep up.

With more than 800 million active users (as of October of 2011), Facebook has arguably become one of the most effective places for schools to spend their time in social media. With more than 50% of active users logging into Facebook on any given day, that’s a reach of potentially 400 million users every single day.

But no matter what the statistics, your school must be creating compelling content to get your constituents to see the content, and generate an engaging conversation to increase your interaction rate (which will, in turn, get your story into the news feed of your constituents). So how does your school swing it? Join edSocialMedia on Nov. 15 at Bishop Brady High School for a Facebook Bootcamp experience, a new workshop in a series of exciting new trainings offered by edSocialMedia.

edSocialMedia’s Facebook bootcamp allows participants to spend a day in a hands-on workshop where they will learn how to create and administer a dynamic Facebook Page.

Details

Who’s invited? K-12 or higher-ed administrators and staff in Admissions, Marketing, Communications, External-affairs, Advancement, Alumni/Development, or teachers. Any and all education-based professionals are welcome.

When: Nov. 15, 2011

Registration: 9:15 a.m. to 10:00 a.m.

Bootcamp: 10:00 a.m. to 3:30 p.m. (Lunch is provided)

Location:
Bishop Brady High School
25 Columbus Avenue
Concord, NH 03301-3199
www.bishopbrady.edu

Workshop Format

The workshop will begin with an introductory keynote presentation on Facebook terminology and basic Facebook 101 principles to provide a landscape of the day. We will continue to examine and practice the following tasks.

By the end of the workshop, each participant will:

Create a new Facebook page
Acquire more than 15 tips or tricks to engage your Facebook constituents
Activate wall settings to allow conversation, including tags, photos and posts
Create a customized url
Add an additional page administrator
Practice navigating between “Use Facebook as page” and self
Post more than 10 relevant status updates (links, videos, etc.)
Tag, share and upload more than 20 photos. Include captions, tags, and adjusted album cover
“Like” 10+ other pages similar to your topic while navigating as your page
“Feature” 5+ of your favorite pages
Create a spam and profanity filter
Create an event for your page and invite friends
Administer a poll question on your page

Requirements

Participants must have a laptop (preferably with wireless network connectivity). Registrants are required to have a registered personal Facebook account in order to access Facebook pages.

Cost

Early Bird Registration ended Monday, Oct. 31. Enrollment is now $299.
edSocialMedia Trainers

Madeline Senkosky is the new ESM Community Manager and has become the primary point of contact for edSocialMedia. She facilitates and organizes edSocialMedia’s events and presence, including the social media channels. Prior to working for ESM, she worked as the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. At SMS, she guided and managed the school’s communication outreach, including social media integration and web management. Additionally, she designed and instructed a Digital Media curriculum that taught students new media skills, such as creation of a personalized online portfolio. Madeline graduated from the University of Missouri Journalism School.

Steve Ritchie is the Chairman and co-founder of The Proof Group and edSocialMedia.com. Steve has spent more than 10 years working and consulting with schools on administrative technology. Prior to his role at The Proof Group, Steve was a teacher, coach and dorm parent at two New England independent schools. As a graduate of St. Paul’s School, he brings an independent school alumnus perspective to social media strategy. Steve blogs at ProofGroup.com and edSocialMedia.com