I love Twitter for the simple fact that it helps bring ideas together. Or, as Steven Johnson, author of Where Good Ideas Come From: The Natural History of Innovation would say, Twitter is a place where “hunches collide” (Johnson).


So, what is this hunch I’ve had for awhile but wasn’t quite sure how to spell out or share? Well, it’s the idea that social media is somehow new. I am here to tell you that that is simply not the case.

What did he just say?

That’s right, here today I am saying that social media is, in fact, not new. The only part that is new is that new technologies came along and allowed us to put social and media together to form a new phrase.


You see, as humans, we can’t help but be social. It’s part of our genetic code. It’s inbreed, ingrained, and all too often intolerable for folks NOT to be social. And media, well that’s been around since German Johannes Gutenberg decided to reinvent the screw press into a printing press around 1440 (Wikipedia). Of course, the Town Crier preceded that but news traveled only as far as his choice of medium, his voice, would carry.


So why does any of this matter? Well, about a month ago this tweet, sent by a former student who now lives in the United Kingdom and works for a WOM* company, came across my screen.

For those that do not get the reference, Fight Club was a 1999 file starring Brad Pitt, Edward Norton and Helena Bonham Carter in which Pitt and Edward form a Fight Club where the rules were simply put:

“Welcome to Fight Club! The first rule of Fight Club is you do not talk about Fight Club.
The second rule of Fight Club is you DO NOT talk about FIGHT CLUB.”

And so I say to you:

“Welcome to Social Media! The first rule of Social Media is you do not talk about Social Media.
The second rule of Social Media is you DO NOT talk about SOCIAL MEDIA.”

If you are embarking on a communications plan in the near future I say definitely include social media in those plans, just do not talk about social media as if it’s a foreign concept for it’s truly just another medium in which to share the stories of your school.


So what, exactly, are your thoughts on:

“a social gathering, especially of or as given by an organized group, using a means of communication that reach or influence people widely”

or more commonly known as, shhhh, don’t say it,  “social media

The Author

Follow Jason on twitter @raventech or on his blog Raventech Reveals

Sources and References

Johnson, Steven. Where Good Ideas Come From: The Natural History of Innovation. 1st. Riverhead, 2010. eBook.

“Media.” Dictionary.com. 2011.

“Social.” Dictionary.com. 2011.

Wikipedia contributors. “Printing press.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 12 Sep. 2011. Web. 20 Nov. 2011.

* WOM = Word of Mouth

Jason Ramsden

Chief Technology Officer at Ravenscroft School

Beginning a career in independent schools in 1991, Jason Ramsden brings 23 years of experience to his role as Chief Technology Officer for Ravenscroft School. For the last 17 years Mr. Ramsden has dedicated his career to improving technology in independent schools both on the instructional and infrastructure levels. A co-author of "Communicating and Connecting with Social Media" from Solution Tree, Mr. Ramsden is presently a member of NAIS' 21st Century Curriculum/Technology Task Force, a contributing writer for edSocialMedia.com and a Board Member for Triangle Learning Community Middle School. Previously, he has been a SAIS/SACS Visiting Team Member (2013, 2012, 2010, 2008, 2006), had founded NCAIS' Commission on Technology (2008), was a member of NCAIS' Technology Conference Planning Committee (2006 - 2011), and founded the TAIS Technology Directors Association (2005). Prior to his appointment at Ravenscroft in the Fall of 2006, he served as: Technology Manager, The Hill Center, Durham, NC (2003 – 2006) Network Admin & Tech Support Mgr., Convent of the Sacred Heart, Greenwich, CT (1999 – 2003) Director of Technology, Trinity-Pawling School, Pawling, NY (1997-1999) Associate Director of Admissions, Trinity-Pawling School, Pawling, NY (1994-1997) Director of Admissions and Public Relations, Xavier High School, New York City (1991 – 1994) Mr. Ramsden holds a Master of Science in Education, Administration and Supervision from Fordham University and a B.A. in Psychology from Loyola College in Maryland.