It is no secret that people are most interested in media rich content. Anyone who produces electronic newsletters can tell you that photos and videos get the most clicks from readers. It has become widely accepted that schools engage with various constituencies via Facebook and Twitter and even Flickr; however, sometimes YouTube is not a part of the school’s social media strategy. It isn’t enough to post photos and videos on Facebook, Twitter or your school’s website.
Did you know that YouTube is the world’s second largest search engine?
I came across this recent blog post that talks about this in regard to business brand recognition. There are some excellent points that are absolutely applicable to schools. Not only does the post acknowledge the obvious attraction of creative video content, it specifically addresses why posting video on YouTube is so essential.