Think Your School Can Ignore YouTube? Think Again!

It is no secret that people are most interested in media rich content. Anyone who produces electronic newsletters can tell you that photos and videos get the most clicks from readers. It has become widely accepted that schools engage with various constituencies via Facebook and Twitter and even Flickr; however, sometimes YouTube is not a part of the school’s social media strategy. It isn’t enough to post photos and videos on Facebook, Twitter or your school’s website.

 

Did you know that YouTube is the world’s second largest search engine?

Photo from cybervalley.com

I came across this recent blog post that talks about this in regard to business brand recognition. There are some excellent points that are absolutely applicable to schools. Not only does the post acknowledge the obvious attraction of creative video content, it specifically addresses why posting video on YouTube is so essential.

 

The Power of Video

 

Rebekka Goldberg

Rebekka Goldberg

Assistant Director of College Counseling at Walnut Hill School of the Arts

Rebekka is currently the Assistant Director of College Counseling at Walnut Hill School for the Arts. At Walnut Hill she also held the role of Assistant Dean for Admission, coordinating the recruitment efforts for the ballet and visual art departments. While working in the Admission Office, Rebekka created, built, and managed the social media presence for the school including the highly successful ballet youtube channel. Prior to her work at Walnut Hill, Rebekka was the Student Activities and Residence Life Coordinator at The School of American Ballet. Outside of technology and education, Rebekka is an avid baker and owner of Carson's Cakes.