The Merits of Accelerated Web Design

I don’t know about you, but I love it when companies find new ways to innovate and become more productive. Recently, I came across a case study that demonstrated a commitment to efficiency within higher education. Massachusetts-based software company Percussion recently announced that it had re-deployed Lancaster’s Bible College web site in just 45 days.


For those of you who are involved in web design and the content migration process, either as a vendor or a customer, you can appreciate what a big deal this is. In Percussion’s case, the speed of deployment was facilitated by the scalability, and the expectation of a rapid deployment to a cost-efficient, Cloud-based infrastructure.


But for many vendors, it isn’t like they want the process to last forever. More often than not, it’s the customer that is hard-pressed to get organized enough to have content (not limited to text, photos, video) created, edited and uploaded so that sites can launch efficiently. And it’s not just content development that causes delays – it’s everything from solidifying design objectives to refining information architecture to getting the powers that be to sign off on concepts. For some, getting to yes, can take more than one fiscal year.


Still, Percussion isn’t the only company to launch a site in under 45 days. Silverpoint (Disclaimer: Silverpoint is a client of mine) has added accelerated websites to their portfolio. Whether it’s in pursuit of a cost-effective way to design websites for schools far, far away or as a way to facilitate an on-site website intervention, Silverpoint’s objective is to streamline the way websites are designed, developed and deployed.


Accelerated website design isn’t just a big investment for vendors, it also requires commitment from schools who must dedicate time and resources to their website for specific amount of time. There are a million excuses why accelerated design may not work for your school, but here are a two that may persuade you.


It encourages dynamic collaboration: Want to leverage the wisdom of the crowd? – now’s your chance. When you’re able to pull in the relevant parties to make decisions that can be put into action right away, it can help schools meets the needs of the community in real-time. Ideally, collaboration helps organizations to be productive, adaptable, and creative. When people are collaborating, productivity increases and things get done. When you’re not, your organization risks losing time and energy.


It lets you focus on managing your website: How much time do you dedicate to redesigning your website? How much of it is time well spent? By investing in accelerated design, you can efficiently build your site so you can spend more time generating and managing content.


Joseph Wykes, president, Percussion Software says that “Higher education institutions [ …] are under enormous pressure to keep up with the pace of the web by constantly publishing fresh, interactive content to a multitude of online channels.” As a result, schools of all sizes are behooved to make the web design process as efficient and expedited as possible to ensure that their time is spent managing existing and emerging community channels.


Photo credit: James Cawley

Marisa Peacock

Marisa Peacock

Principal/Chief Strategist at The Strategic Peacock

Marisa Peacock is the principal and chief strategist for The Strategic Peacock. As a social media strategist and marketing consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media. Additionally, Marisa is an adjunct faculty member at Maryland Institute College of Art (MICA) where she teaches Social Media Marketing as a part of the Masters in Business of Art and Design program. She resides in Arlington, VA.