YouTube continues to prove to be a big player in search results and social media. By many accounts, YouTube is the second biggest search engine in the world and your YouTube channel should receive some much-needed attention.

 

One of YouTube’s great features is the ability to customize your channel and add a “featured video.”

 

To begin, go to “My Channel” underneath your channel’s profile photo in the upper right. Click on the “Edit” button directly over the first video in your playlist. This will open new editing options to allow you to select your featured video. Oftentimes, YouTube defaults to selecting “Most Recent Video in Featured Set.” You’ll want to uncheck this box to be able to directly select the video you wish to feature.

 

Once you un-click the box, the videos in your channel will fill in below. You can choose to sort based on playlists you’ve created, which is what I’ve done. It makes it easier to see your selected videos if you have several on your channel.

 

Click on the video you want to be featured, and then select apply. Watch your channel reload to ensure your selected video is now displayed as the featured video.

 

If your channel hasn’t been modified to display the featured tab, you’ll need to click the “Edit Channel” button in the upper right. Select the “Featured Tab” and be sure that you have “Enabled the Featured Tab.” While you’re there, be sure to select the channel layout that best fits your school or organization’s needs.

 

You can select:

  • The “Creator” layout, which will feature a video from a playlist with a group of featured playlists below.
  • The “Blogger” layout, which lists a vlogroll of a featured playlist or your recent activity in reverse chronological order.
  • The “Network” layout, which displays a featured video from a playlist with a group of featured channels.
  • The “Everything” layout, which shows a featured video from a playlist with a group of featured playlists and channels.

Be sure to select “Done Editing” when you’re finished, and take a look at your freshened channel. Your visitors will thank you!

Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.

http://twitter.com/madelinesen