Summit Session: The Co-Author of Our Brand Story with Georgy Cohen

We know that you have seen the bios and presentation descriptions on the edSocialMedia Summit website, but we want to tell you a bit more about why we selected the seven amazing presenters.


Our first highlighted presenter is Georgy Cohen.


Through fellow colleagues and the chatter on her twitter handle (@radiofreegeorgy), we knew we needed to connect with Georgy to see how we could work with her. Her Twittersphere was exploding with compliments on her presentations, and we wanted to see what all the fuss was about.


During the early fall, we were able to secure her to present a webinar for us about reinventing your school’s news, and we were blown away by her ability to present a story through a presentation about telling stories. We were enthralled with every aspect of her presentation, and we knew each person on the call walked away with an idea that they could immediately implement into their own strategies.


As the Summit came to fruition, we knew she practiced what she preached, and she was our first presenter to commit to our new adventure.

As you can read in her bio, she recently founded her very own company, Crosstown Digital Communications. The firm, located near Boston, helps educational institutions tell their stories more effectively on the web.


Georgy confidently helps organizations paint a more complete picture of their institutions because it’s what in her DNA:


From 2004-2011, she was the manager of web content and strategy at Tufts University, helping the school form their impressive online reputation, including Tufts Now. She was involved with many aspects of web media for the university, overseeing several initiatives for the website, online news, social media and multimedia. She told the school’s complete story across all web mediums and found interesting approaches within each.


Through many of her intriguing projects, she began to receive recognition as a compelling speaker and presenter. Georgy is slated to present at more than six big-named events in the upcoming months and was selected to be a faculty-in-residence for SUNYCUAD this year. In 2011 alone, she presented for more than 16 events or organizations, including HighEdWeb where her presentation received both Best of Track [Content] and Best of Conference honors. She’s also been the keynote presenter at two compelling events, Gilbane Boston and Arkansas Higher Education Web Conference.


When she’s not on the road as one of the most coveted Higher Education presenters, Georgy write and blogs for several sites. In addition to her primary company of Crosstown, she helped co-found Meet Content, another resourceful blog that empowers higher education to create and promote useful web content.

Before she breached the world of Higher Education and content strategy, Georgy honed her writing skills as a journalist for The Boston Globe.


So, somehow, she took a few minutes out of her schedule to catch up with edSocialMedia to tell us a bit more about what she’ll be talking about at the Summit on April 4. Needless to say, we could’ve had her talk for hours, but we figured we’d save that for the Summit!

Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.