Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand.


In her edSocialMedia presentation, “Our Community: The Co-Author of Our Brand Story,” Georgy explores how to share your school’s story in an interesting manner. As she presents ideas on how marketers can leverage stories to contribute to the messaging, she provides valuable resources for those seeking ways to reinvigorate social communities to generate conversations that matter.

Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.