Workshop: Creating a Communications Plan to Ensure Enrollment Success
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Creating and implementing a successful Communications Plan for your school is not something that happens without giving thoughtful consideration to the end goal. Understanding this element and the steps necessary to achieving your goal is critical to ensuring success. The afternoon will focus on a Facebook mini-bootcamp to shift your school’s page into the new Timeline.
More Info
Creating a Communications Plan
to Ensure Enrollment Success
edSocialMedia and the Association of Independent School Admission Professionals (AISAP) are partnering to create a hands-on workshop for admissions and marketing professionals.
Details
Who’s invited? Admission Professionals, Advancement Team Members, Communications Professionals & Development Professionals should attend.
Date: May 1, 2012
Registration: 9:30 a.m. to 10:00 a.m.
Workshop: 10:00 a.m. to 3:30 p.m. (Lunch is provided) Location:
The Benjamin School
11000 Ellison Wilson Road
North Palm Beach, Florida 33408
Program Focus
1. The Shifting Landscape of School Marketing: How can we use inbound marketing strategies as a tool to spread word-of-mouth among parents and throughout the broader community?
2. Implementing the Strategies: What are the specific steps you need to take to make the most of inbound school marketing?
3. Telling Your School’s Stories effectively on the Web: What strategies can you develop that will help you create and maintain remarkable content capable of telling — and selling — your school’s unique story?
edSocialMedia will lead the afternoon session as we tackle a Facebook mini-bootcamp.
Brendan and Rick will illustrate how to build a successful marketing and communications plan, and we will shift towards a hands-on afternoon, testing the ideas you’ve discovered throughout the day.
Concurrently with the timely shift of Facebook’s Timeline implementation, we will explore the new (and old) administrative powers to keep your page fresh and lively. If you’re not a Facebook administrator for a page, we’ll show you tips and tricks that will quickly get your school page off the ground!
Topics covered in the afternoon mini-bootcamp:
— Presentation: “Tame the timeline: How to optimize Facebook’s newest update”
— Work Period: Lessons learned: Optimize your Facebook settings
— Presentation: “Rules of threes: Understand Facebook’s edgerank”
— Work Period: Lessons learned: How to integrate edgerank into your daily posts and interaction
Cost
$195.00 AISAP member per person
$275.00 non member per person*
Group Rate: 2 or more, each additional person receives 50% off registration fee
Presenters
Rick Newberry, Ph.D., is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction and results needed to grow their enrollment.
Brendan J. Schneider is the Director of Admission & Financial Aid at Sewickley Academy. He blogs about social media, technology, branding, and inbound marketing for schools at www.SchneiderB.com.
Madeline Senkosky is the community manager for edSocialMedia, a one-stop shop for anyone interested in exploring the role of social media. She specializes in social media for education, leads hands-on workshops and researches best practices for schools. You can follow Madeline on Twitter at @edsocialmedia or @madelinesen.
Contact Info
Please kindly direct all inquiries to info@edsocialmedia.com.
In coordination with AISAP:
