How to Shift Facebook Administrative Powers

As the school year comes to a close and administrators move onto different roles, you may be wondering how to maintain ownership over your Facebook page if the founder of the page is leaving.

 

Facebook used to permanently connect a page to the Facebook account of the founder of the page. Today, however, Facebook is making the role of the administrator easier than ever before. They added several advantageous features where multiple administrators can hold different roles, including Managers, Content Creators, Moderators, Advertisers and Insights Analysts.

 

If you haven’t already, be sure to add multiple administrators to each of your school’s page. This is a perfect system of checks and balances that should be a part of every school’s social media policy. To do so, go to:

 

Admin Panel>Edit Page>Admin Roles>Enter new admin email address>Save.

How to add an additional Facebook Admin

 

Once you’ve covered your pages with multiple admins, what happens if the page’s original creator suddenly decides to erase their Facebook profile? Does that impact the page as a whole?

 

In a discussion with Tucker Kimball, the Director of Communication at Gould Academy, we were bouncing around ideas on how the school could best handle the admin role shift of a sports page since the page’s original administrator is leaving. Naturally, Gould wants to maintain control over the page since the page has built a loyal following and interest.

 

With Facebook’s old admin settings, there were instances of the page being deleted if the original page administrator deleted his account. Tucker wondered, with the current settings available, how would this scenario impact the sports page, even if someone else also has administrative rights? My instinct had always been that pages weren’t directly associated with any one account but with the multiple administrators that been named to the pages, meaning no one administrator had more control that the other, but I had come into Facebook page management later than Tucker had.

 

When Tucker asked this question, I thought to myself, “Have I always misunderstood the admin role?”

 

Alas, a quick Google search introduced me to an experiment by a consultant who had tested the theory himself. The verdict? As long as you have multiple administrators on your page, each administrator carries equal weight. Even in the rare occurrence of the page’s founder deleting his account, the page will live on, it doesn’t forever-follow the life of the original creator.

 

Have you run into anything different? Have you received differing advice? Let us know if the comments below!

Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.

http://twitter.com/madelinesen