Webinar: State of Facebook for Admissions Marketing
With 98% of colleges using Facebook to engage prospective students we’ve moved past the experimentation stage and are now looking for best practices and tangible results.
Admissions offices have been using Facebook Pages, Groups and Apps, but only 1 in 3 enrollment managers are satisfied with their social media success metrics. So which higher education schools are doing it right, how do students want to connect, and which types of communities produce maximum engagement?
Join us in this webinar to hear from Inigral:
- New research on how students connect with prospective colleges on Facebook.
- What Facebook’s new Timeline and Groups for Schools means for admissions marketing.
- Tips and best practices on how to maximize engagement and measure results.
When:
June 21, 2012
2:00-3:00 p.m. EDT
Cost: FREE!
Presenter
Brandon Croke has been worked with colleges, Fortune 500 brands, and small businesses on how to improve community engagement and retention with social media since 2005. Currently he is the Community Manager for Inigral Inc who has been building private social networks for higher education at 70 partner institutions with their Schools App product.
About the Author
Madeline Riley
Madeline Riley (formerly Senkosky) spends her days organizing events and trainings as the edSocialMedia community manager. Prior to ESM, she was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.
