Webinar: What’s the interest in Pinterest?
Click here to register for eventPinterest (pronounced: Pin-trest) is the hottest new social media channel that promotes visual communication between “pinners” who use it. In just two quick years, Pinterest has become the third largest social media network, recently surpassing LinkedIn to be one of the most talked about social platforms on the web. Join Turnaround Marketing Communications & Brendan Schneider to talk about how you can amplify your school’s message on Pinterest.
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Pinterest (pronounced: Pin-trest) is the hottest new social media channel that promotes visual communication between “pinners” who use it. In just two quick years, Pinterest has become the third largest social media network, recently surpassing LinkedIn to be one of the most talked about social platforms on the web. Couple the size of its network with the female-populated user base (yes, 83% of its users are women), and your school has a perfectly tailored target market for independent schools: Mothers.
Talk shop with marketers Rob & Liza Norman, from Turnaround Marketing Communications, and Brendan Schneider, Director of Admission & Financial Aid Admissions, as they explore how your school can effectively add Pinterest to your social media stable.
The team will lead you through:
- Getting started
- Board set-up
- Branding choices
- Best practices
- School examples
- And more!
When:
July 17, 2012
2:00-3:00 p.m. EDT
Cost: FREE!
Presenters
Robert A. Norman is a Principal at Turnaround Marketing Communications (www.turnaroundmkt.com), an award-winning, results-driven brand and marketing company that has advised independent schools since 1991. He and his company has been called upon to present at several of the nation’s top education conferences. His company’s services include brand development, communications and web assessments, marketing for enrollment and capital campaigns, brand stewardship, creative oversight, and more.
Liza Fisher Norman is founder of Turnaround Marketing Communications, an award-winning, results-drivencommunications and branding firm for independent schools. Liza dedicates herself to raising her clients’ marketing bar; advising them with forward-thinking, creative, right-fit solutions; and garnering results. Liza has presented on academic marketing at national conferences including TABS and CASE/NAIS where she was named a “Stellar Speaker” and CASE “Faculty Star” after presenting on mission-based campaign marketing. Liza graduated from Emma Willard School and Franklin & Marshall College. Her two grown children are graduates of independent schools. She lives in New Hope, PA with her husband and business partner, Rob Norman, and their two goofy dogs.
Brendan J. Schneider is the Director of Admission & Financial Aid at Sewickley Academy. He blogs about social media, technology, branding, and inbound marketing for schools at www.SchneiderB.com.
