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Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Stephen Johnson, from Windward School, will share his tips for success in Twitter marketing and conversation.

In this 20-minute presentation, we’ll talk about how Twitter can revolutionize the way your school shares information, news, photos, and announcements to internal and external communities. We’ll give you five simple things you can take back to your school. We’ll discuss how to build Twitter teams to share the load, how to get admins on your side, the best department to start with (you’ll be surprised), and share advanced strategies for experienced users.

Case studies from higher education, independent schools and business-to-business highlight what’s possible when using Twitter right.

When:
March 12, 2013
2:00-2:30 p.m. EDT
Cost: FREE!

About webinar presenter, Stephen Johnson:

Stephen Johnson, Director of Communications, Windward School
Stephen Johnson has been involved in education for more than 20 years, most recently as Windward School’s Director of Communications. He has a BA in religious studies and an MFA in nonfiction writing from Columbia University, where he co-founded Columbia Artist/Teachers (CA/T). Stephen serves as chief communications strategist for the school and is fairly obsessed with design, story, meaning, and the community-building possibilities that social media presents in all aspects of independent school education. He has been involved in several academic endeavors at Windward, including helping prepare the first group of peer tutors for the Studio for Writing & Rhetoric, teaching senior seminars on independent thinking, and working with students to curate Winward’s first TED-based conference.

What do you want to know? Let us know in the comments, and we’ll try to address them in the webinar.