The highly-caffeinated Joanna Lord came to stage at the EdSocialMedia Summit to preach loyalty — and explain how it’s changing quickly. Instead of writing sensational copy to sell a product or promoting the “values” of an organization, building a tribe now happens through the stories told about a company.
Telling stories means more than simply talking about the cool things happening at a school. Those stories must also provide a value to the person, be it putting a smile on their face (which leads to sharing) or solving a problem (leading them to take action).
Joanna provided 5 tips for building those relationships, through trust and engagement:
- Authenticity: Put a face to the people in charge and those doing the work.
- Engage: Find the influencers, those who share, and engage them.
- Bring the Wine: Give people something valuable.
- Make the work fun: She urged “gamification,” which I agree works well. People love a reward.
- Rethink the thank you.
During her talk, Joanna also suggested people watch Simon Sinek’s TED talk “Marketing Your Why.” That is embedded below.