Making Video Work: Tips from Wistia’s Chris Savage @ ESM Summit

Everybody loves video, so now everybody does video. But actually building relationships with video — that’s a whole different challenge, and one addressed by Chris Savage during his talk at the EdSocialMedia Summit.

 

Throughout his talk, Chris underscored a few tenets of a successful video. (Hint: Quality is seldom a defining factor.) To underscore these elements, he showed a number of videos (successful and unsuccessful) that his company, Wistia, has produced.

 

1. Have fun.

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2. Keep it simple. This  video used two cameras and took 30 minutes to edit:

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3. Show what you care about and why it matters.

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4. Take chances (but only with research).

Josh Loftin

Josh Loftin

Senior Partner at Route 89 Communications

Josh Loftin oversees the marketing and communications for Wasatch Academy, a private college preparatory boarding school in central Utah. He also owns Route 89 Consulting, which assists small businesses, nonprofits and schools with long-range planning, marketing strategy and program development. Josh previously spent nearly 15 years as a political reporter in Utah.

http://www.wasatchacademy.org