Well, this has officially become a series. Apparently, there are enough social media faux pas to warrant multiple blogs. And so, the list continues …
11. Leaving your audience hanging …
It’s not enough to simply remember #9 and #10 in this list, you also have to respond. If you post a question and don’t follow up to folks who respond, they aren’t going to continue the conversation with you. This means paying attention and tracking conversations. My office uses Hootsuite to help us track hashtags and @CheshireAcademy mentions so we can get more involved in conversations. One quick and easy way to get involved is a “like” on Facebook, a retweet or favorite on Twitter, a <3 on Instagram and a repin on Pinterest. Make a habit of doing this first, and you’ll be more apt to jump in with text next time.
12. Lost readers
Did you just share an awesome story or photo via social media? Did you remember to give your readers a link back to your site for more details? No? That’s like telling someone there’s free coffee, but not telling them how to get it. #cruel There’s a reason why we blog and tweet and post and pin and … it’s to drive customers back to our sites for more information. Tell them how to get there without having to search.
13. Not crediting original posters and sites
If you find a great story online and want to share it, be sure to credit the author and/or host site. I’ll use Twitter as an example. “Just read a great blog: http://ow.ly/tnO4H” is ok but it doesn’t tell the reader anything. “Just read a great social media blog by Stacy Jago on edSocialMedia: http://ow.ly/tnO4H” is better. But, “5 Social Media Faux Pas from @stacyjago http://ow.ly/tnO4H via @edsocialmedia” is best. It gives the reader background on the story, where you found it and credits both the author while alerting both parties that you’ve shared the post. A quick and easy way to do this is to use the share buttons provided by the website which usually include pre-written posts that may include title, author and host site credits.
14. Speel Chuck and Grammer
Social media is a quick and casual way to communicate with customers. But, let’s do our best to make sure we are pushing out grammatically correct and properly spelled posts. We all ahve (whoops, have) typos from time to time; we’re human. But try not to let them happen often and edit if possible. We are, after all, educational institutions.
15. Whoops! Autocorrections
In this day and age, we are messaging from our phones and tablets more than ever, and that pesky autocorrect can wreak havoc on our messages. Not to mention, embarrass us. Having a cook out? Unknowingly let autocorrect change just one letter in one of those words and see what incorrect and/or inappropriate messages you could be sending to your constituents.
There we go, we’re up to 15 now. Share your #fauxfive.