Let’s keep this party going … social media #fauxfive part 4:
16. CAPS LOCK ABUSE
THERE’S NO NEED FOR EVERY POST TO BE WRITTEN IN ALL CAPS. Did you know that online, writing all caps means you’re shouting ? You don’t need to shout. We hear/read you loud and clear.
17. Punctuation abuse
This one’s for Josh Loftin. When posting, use punctuation properly. We don’t need 15 exclamation points to tell us you’re excited!!!!!!!!!!!!!! Or that you have a question???? Your message should convey the excitement without punctuation, and should you need it, use it properly and sparingly. Rule of thumb I learned in journalism, you get one exclamation point per story. Use it wisely. Same goes for dot dot dots. Did you know that those three little dots we use have a name and a specific purpose? They are ellipses and should be used to show omission in a quote or a pause in more casual writing. They are also often used to show that more is to come … And here’s my more: Typically, an ellipsis should be only three periods with spaces on either side, used in the same format as you would an actual word.
I think Twitter is really the only place where abbreviations are regularly acceptable due to space limitations, but use discretion and use them sparingly. dnt mk rdrs hv2 dcd ur msg. (Don’t make readers have to decode your message, in case you didn’t get that).
19. Trash Talk and Opinions
When posting as an institution, remember you are representing that institution. It’s one thing to cheer on a team while live tweeting and #beatschool, everyone knows you want to win. But, it’s not OK to put down another school, or even a group of schools, like public schools. Don’t compare yourself to others, just talk about what makes your school unique. When it comes to subjective information, keep your personal opinions on your personal profiles and keep your institutions neutral. The only obvious exception would if your institution has taken an official stance on a topic and has openly agreed to share an opinion. If that’s the case, make sure you have a standard statement that your entire community can get behind and share.
Don’t focus on just one aspect of your community. Athletics, arts, academics, signature programs and people all have value in your marketing, so they each should get some air time. There are definitely times when one small segment should get top billing (a sports team makes a championship, the Model UN team gets an award, etc.), but try to regularly spread the wealth of your social media content. Even our @CAFightingCats Twitter account for athletics retweets what is happening on campus from our main account and shares info about non-athletics events from time to time.