Author Archive | Lorrie Jackson
New Facebook Groups: Bad News for Schools?
By now you may have heard about Facebook’s recent redesign of Groups. The goal it seems is to provide small groups of friends a way to collaborate online, similar to Facebook networks and friends lists, both of which have met with mixed results. However, for schools now marketing with Facebook Groups, the redesign in my [...]
Read MoreCommon Themes in Social Media Policies
Educators are making choices on social media that impact students, the school, and themselves. That impact can certainly be a positive one, particularly when schools have created guidelines for behavior and content on social media. However, without such guidelines, teachers, administrators, and staff can be unsure where the line between appropriate and inappropriate lies. Social [...]
Read MoreOnline Noise and No Sweet Tea
Well-crafted and compelling messages on your school’s Web site and social media presence compete with millions of other messages out there, ranging from the inane to the profound to the disturbing and everything in between. How to be heard?
Read MoreOn The 24th Time: Google Wave and Independent Schools
How will we harness the Wave for teaching and learning and for marketing? Time will tell. If and when you join the Wave, be sure to look for ways to apply this to your school.
Read MoreA Twitter Twist: Bay Ridge Prep Case Study
Tired of the same ole’, same ole’ in social media? Spend some time on Bay Ridge Prep’s Twitter profile and you might just get the inspiration you’re looking for. This K-12 independent school out of Brooklyn, New York uses its Twitter presence to share more than the standard campus news.
Read MoreWith One Voice and On Message
It’s been ten years since I’ve taught high school English and even longer since teaching college rhetoric but I can’t help thinking about voice and message on Twitter these days. We talk about how often to post but not so much what our posts sound like or reflect about our schools. Maybe it’s time we [...]
Read More900 Fans in 5 Months? One School’s Story
How do you get almost 900 Facebook fans in just five months? Mary Institute and Saint Louis Country Day School (MICDS) did just that recently and shared their story with edSocialMedia. Read on for tips you can use at your school or university as well. MICDS Director of Development Kelly Dopman and Director of Development [...]
Read MoreSocial Media Case Study: Pope John Paul II High School (MA)
For the next few months, I’ll be sharing best practices from schools like yours across the U.S. and abroad. This month, we’re starting with a bit of a surprise...
Read MoreAccelerating a SLOW-cial Media Campaign
Maybe your supervisor panicked when he saw a competitor's robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time? These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don't end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don't come when you build it. Let's examine why and more importantly, how you can avoid the void in the conversation.
Read MoreFast Track Your Social Media Marketing Plan
Okay, it’s finally time. Whether through peer pressure (“Gee, every other school is on Facebook.”) or through your own decision-making, you’ve decided to test the social media waters as you market your independent school. It seems so overwhelming. Where do you start when time is ticking and committees/heads are hovering? Here’s one approach that may [...]
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