Assembling Your Optimal Education Marketing Team [Part 1]

Assembling Your Optimal Education Marketing Team [Part 1]
by Bart Caylor ·

It’s a new year, a new semester, and a new chance to improve your education marketing! But you can’t do … Continue reading »

It’s True: Video Marketing Doesn’t Have to Break the Budget

It’s True: Video Marketing Doesn’t Have to Break the Budget
by Bart Caylor ·

Today’s technology makes quality video more available than ever to education marketers… without breaking the bank. Here are some affordable … Continue reading »

Courting the Reluctant: Admissions Marketing to Those Who Won’t Commit

Courting the Reluctant: Admissions Marketing to Those Who Won’t Commit
by Bart Caylor ·

Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: … Continue reading »

Spreading Some Holiday Cheer: My Marketing Gift List

Spreading Some Holiday Cheer: My Marketing Gift List
by Bart Caylor ·

I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s … Continue reading »

Three Key Strategies I’ve Used to Boost My Productivity During the Holidays

Three Key Strategies I’ve Used to Boost My Productivity During the Holidays
by Bart Caylor ·

The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used … Continue reading »

Instagram in Print: The Olivet Viewbook

Instagram in Print: The Olivet Viewbook
by Bart Caylor ·

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I … Continue reading »

Looking Ahead at Your Education Marketing Plan for 2019

Looking Ahead at Your Education Marketing Plan for 2019
by Bart Caylor ·

Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the … Continue reading »

Four Ways to Break Through the Competition Using Appreciation Campaigns

Four Ways to Break Through the Competition Using Appreciation Campaigns
by Bart Caylor ·

Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing … Continue reading »

The Best Way to Begin Your 2019 Marketing Plan

The Best Way to Begin Your 2019 Marketing Plan
by Bart Caylor ·

With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? … Continue reading »

2019 Top Marketing Trends to Help Your School

2019 Top Marketing Trends to Help Your School
by Bart Caylor ·

Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you … Continue reading »