Using Social Media in Alumni Relations

Using Social Media in Alumni Relations
by Corey McPherson Nash ·

From a budget perspective, 2010 looks to be another tight year. Operating expenses will remain slim and fundraising will continue … Continue reading »

Admissions Officers Must Differentiate

Admissions Officers Must Differentiate
by Corey McPherson Nash ·

The National Association of Independent Schools reports that admission officers must identify 910 prospective students to fill 100 spots. In … Continue reading »

Effective School Marketing

Effective School Marketing
by Corey McPherson Nash ·

Stratospheric tuition. Escalating costs. Shifting demography. Expanding choice. These and other numerous external factors can potentially damage, or even deplete, … Continue reading »

Branded Tweets

Branded Tweets
by Corey McPherson Nash ·

A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or … Continue reading »