Using Social Media in Alumni Relations

by Corey McPherson Nash ·
From a budget perspective, 2010 looks to be another tight year. Operating expenses will remain slim and fundraising will continue … Continue reading »
Admissions Officers Must Differentiate

by Corey McPherson Nash ·
The National Association of Independent Schools reports that admission officers must identify 910 prospective students to fill 100 spots. In … Continue reading »
Effective School Marketing

by Corey McPherson Nash ·
Stratospheric tuition. Escalating costs. Shifting demography. Expanding choice. These and other numerous external factors can potentially damage, or even deplete, … Continue reading »
Branded Tweets

by Corey McPherson Nash ·
A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or … Continue reading »