Author Archive | Corey McPherson Nash

About the Author

Using Social Media in Alumni Relations

Posted March 30, 2010

From a budget perspective, 2010 looks to be another tight year. Operating expenses will remain slim and fundraising will continue to be a challenge. Given this scenario, educational institutions must continue to leverage low-cost ways to run marketing and fundraising campaigns. Luckily, social media venues afford institutions a cost-effective and efficient way to reach alumni. [...]

Read More

Admissions Officers Must Differentiate

Posted February 07, 2010

The National Association of Independent Schools reports that admission officers must identify 910 prospective students to fill 100 spots. In 1990, admission officers averaged 10 contacts with families to secure an enrollment. Today, the number of multiple visits to the campus and follow-up necessary may be as high as 30 contact points. To  thrive in [...]

Read More

Effective School Marketing

Posted January 07, 2010

Stratospheric tuition. Escalating costs. Shifting demography. Expanding choice. These and other numerous external factors can potentially damage, or even deplete, the new student prospect pool, so schools must pay more attention than ever before to marketing concerns. While many equate marketing with advertising and promotion, making the most of external initiatives begins with a cohesive [...]

Read More

Branded Tweets

Posted December 07, 2009

A recent study from Penn State University indicates 20 percent of all tweets refer to or mentions specific brands or product names.  This presents a new challenge for the keeper of the brand. The growth of social media tools means that brand messages are no longer delivered via a top-down, one-way channel. Instead, constituents are [...]

Read More