My Social Media Sabbatical
Can Facebook Last?
Facebook has been making moves that have me, as a marketer, rather annoyed. In the past couple of months, Iâ€™ve notice that reach of my schoolâ€™s Facebook Page had significantly declined. At the same time, the cost to promote a post increased while the reach decreased. In October, a non-promoted post would routinely get 1,500 impressions in a month. In November, I have to pay $10 for that. Continue reading »