My Social Media Sabbatical

My Social Media Sabbatical
by Drew Millikin ·

This post also appeared on my blog, www.drewmillikin.com   I took a social media sabbatical last year—not a full on, … Continue reading »

Can Facebook Last?

Can Facebook Last?
by Drew Millikin ·

Facebook has been making moves that have me, as a marketer, rather annoyed. In the past couple of months, I’ve notice that reach of my school’s Facebook Page had significantly declined. At the same time, the cost to promote a post increased while the reach decreased. In October, a non-promoted post would routinely get 1,500 impressions in a month. In November, I have to pay $10 for that. Continue reading »

The Tug of the Plug

The Tug of the Plug
by Drew Millikin ·

I don’t know about you, but I find it incredibly difficult to reflect and be thoughtful during the school year. … Continue reading »

No Place for Copy Cats

No Place for Copy Cats
by Drew Millikin ·

This post also appears at http://drewmillikin.com/. Charlie Croker: You’ve got no imagination. You couldn’t even decide what to do with all that … Continue reading »

Why They’re Not Going to Leave Facebook

Why They’re Not Going to Leave Facebook
by Drew Millikin ·

Author’s note: This post originally appeared on my blog, www.drewmillikin.com. ÂOnly after much reassurance that it wasn’t complete garbage or … Continue reading »

No Equipment and No Clue? No Problem

No Equipment and No Clue? No Problem
by Drew Millikin ·

Have you ever said yes to something without really knowing what you were getting into?  That recently happened to me … Continue reading »

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Be quick. Be nimble.

Be quick. Be nimble.
by Drew Millikin ·

I wondered who would be the first to jump on the outrageous, awesome and just plain hilarious Old Spice commercials … Continue reading »

What happens when a piece of junk technology becomes ingrained in your school culture?

What happens when a piece of junk technology becomes ingrained in your school culture?
by Drew Millikin ·

We’ve got this garbage email system. The calendar doesn’t work right, it requires massive amounts of manpower, isn’t organized well, … Continue reading »

When they find you on Twitter…

When they find you on Twitter…
by Drew Millikin ·

And…. it’s finally happened.   When I moved from higher education to working at Groton School, one of the first … Continue reading »