Author Archive | Danny Newman

About the Author

Danny Newman is the founder and CEO of Genius Recruiter, a company that provides social media monitoring for universities. He blogs about how technology is changing student recruitment and is active on Twitter at @RecruiterGenius.

Social Media Monitoring Tips for Universities

Posted February 14, 2012

Social Media Monitoring for Colleges and Universities

Last week we looked at the basics of social media monitoring. We covered why you need it, where to get started, and how to select a vendor. This week we’ll look at some advanced strategies that will make your social media monitoring more effective. Tracking Keywords The main term you should track is your institution’s [...]

Social Media Monitoring for Higher Ed

Posted February 03, 2012

Almost every university has embraced social media as an essential communications platform. My mother always told me that the most effective communicators are those that do an equal amount of talking and listening. Most institutions have no problem with the talking part, filling their Facebook and Twitter feeds with the latest campus news and events. [...]