Author Archive | Ernest Koe

About the Author

I love what I do. The best part of this job is that I get to talk to people and organizations about information technology--not just narrowly about database systems, or websites or the technical kung-fu surrounding integration and software but also broadly on the use of information itself and its impact on our businesses and schools. My technical expertise is in information systems--databases and web technologies--but my professional interests cover technology in the context of education, community-development and business-development. When time permits, I blog about these things at http://proofgroup.com/blog/ernest.

The Admissions ‘Game’

Posted December 17, 2008

The New York Times published this Q&A with a panel of Admissions officers from some of the top colleges in the country. If you haven’t done so already, I highly recommend checking it out. It seems to me that there continues to be this gap between the perception and the reality of what makes a [...]

Industrial-marketing vs Organic-marketing

Posted December 11, 2008

I have thinking about the nature of ‘marketing’ and what Lessig calls the ‘remix’ generation. Let me frame this with a few interesting statistics from Bazaarvoice: Trust in “a person like me” has tripled, from 20% to 68% from 2004 to 2006. (Edelman Trust Barometer) “Person like themselves” still most trusted source for information about [...]

Meh, email is dead

Posted December 11, 2008

I was visiting with a group of Admissions folks and the topic of the email marketing came up. “These kids don’t read email, I had a parent tell me to text her son to remind him to check this email for updates about his application,” said one of the admissions reps. Now, this reminded me [...]

Social Media in education Ustream

Posted December 05, 2008

A very good roundtable discussion about social media use in schools by Peter Baron from onBoarding Schools Podcast, Steve Ritchie from Proof and edSocMed, and Antonio Viva from Worcester Academy. The video was broadcast from a hotel room at the TABS conference in Baltimore. Online TV Shows by Ustream AdmissionsQuest is an online resource for [...]

Social media and admissions

Posted December 03, 2008

I sat down with the Admissions team at TLU earlier this week to discuss their social-media strategy. It was a lively conversation and lots of great ideas were batted around. Here's a synopsis of our talking points.

Ernest’s Top-10 Social Media Tools

Posted December 03, 2008

Teaching & Learning WordPress/Blogger- First came the blog. All roads lead to a blog. Samson’s ZOOM H2 Handy Recorder – High quality audio, a podcaster’s and roving reporter’s dream MacBook/iMac – Yes, you can do this with other computers, but iLife only works on a Mac iLife – Yes, you can use other software but [...]