It’s Not a Set of Tools… It’s a Point of View

Posted August 25, 2010

School home pages are collecting social media buttons faster than I can grab free pens from the vendors at a tech/ed conference. But as organizations sign up for Twitter, Facebook, Youtube, Blip.tv, Linkedin, Flickr, Meebo (really guys? really?), Livestream, Blogger and Wikipedia I have some serious questions about what this all means. Does the success [...]

You Built a Live Stream out of a DeLorean?

Posted August 03, 2010

Live streaming isn’t only a way to stay in touch with your alumni base, or simply a nice way to keep parents in the loop. This is high engagement ‘show don’t tell’ marketing. I’m not going to focus too much on the ‘why’ of live streaming right now. Instead we are going to dig into [...]

Ustream vs. Livestream Part 1

Posted April 29, 2010

You’ve got your cameras pointed at the graduation speaker for your latest live broadcast. Family, friends, and alumni are waiting with anticipation in far off locations to tune in. You have everything dialed in on your end… but what service do you use to bring your signal to the world? Which streaming service is the [...]

Live Streaming 101

Posted December 17, 2009

So you are interested in getting started at your school with live streaming video. Maybe you want to make a concert or athletic event available to parents and alumni who are far from your campus. Perhaps your video club or film class wants to do television but you don’t want to go through a costly [...]

Social Media and the Carpentry Puzzle

Posted November 05, 2009

I’ve become a big fan of the power of social media in general and live video in particular to help me reach learner outcomes and create student engagement. This video goes into how I got started with live video, and draws some comparisons to a very low tech inspiration.

Twitter Panic: Should I follow back?

Posted September 22, 2009

When I first jumped on Twitter it was to follow people I met at events, conferences or folks I was already connected to on other social networks. Then to my surprise people started following me who I didn’t know at all. I admit I panicked, I knew the ‘follow back’ was an important part of [...]

Social Media PSA

Posted August 24, 2009

A couple of weeks ago I went into a meeting ready to pitch the big social media initiatives I thought our school needed in the coming admission cycle. An hour later, not having got past “But what is Twitter?” and my pitch in flames I decided some kind of social media PSA was urgently required. [...]