Involve your student-athletes in your marketing, promotion, and social media!

At Gilmour Academy, Associate Athletic Director/Middle School Director of Athletics, Kristy Booher, and I try to involve our student-athletes in … Continue reading »
How to increase student attendance at school activities? There is an App for that!

One issue facing every athletic director is finding ways to have students attend sports events on campus. The same holds … Continue reading »
Part II: Athletic Design for Marketing, Promotion and Social Media at the High School Level

I get asked quite often about how to design graphics for social media, specifically, what type of software I use … Continue reading »
Marketing, Promotion and Social Media at the High School Level

Marketing, Promotion and Social Media at the High School Level Last year as I was using my personal twitter … Continue reading »