Josh Loftin oversees the marketing and communications for Wasatch Academy, a private college preparatory boarding school in central Utah. He also owns Route 89 Consulting, which assists small businesses, nonprofits and schools with long-range planning, marketing strategy and program development. Josh previously spent nearly 15 years as a political reporter in Utah.
Stats can become a very useful tool, if used properly and not abused. That goes for marketing as much as it applies to golf. Hereâ€™s six ways you can begin to leverage stats to improve your marketing and communications, both offline and online. Continue reading »
This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. Continue reading »