Nine Things To Do Now (Post CASE-NAIS)

Nine Things To Do Now (Post CASE-NAIS)
by Josh Loftin ·

Last week, I joined hundreds of fellow education marketers and fundraisers in Orlando for the annual CASE-NAIS conference. Even a … Continue reading »

Six Steps To Mastering Online Stats

Six Steps To Mastering Online Stats
by Josh Loftin ·

Stats can become a very useful tool, if used properly and not abused. That goes for marketing as much as it applies to golf. Here’s six ways you can begin to leverage stats to improve your marketing and communications, both offline and online. Continue reading »

Teens & Social Media: 5 Highlights of Pew Study

Teens & Social Media: 5 Highlights of Pew Study
by Josh Loftin ·

This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. Continue reading »

ESM Summit: 5 Takeaways

ESM Summit: 5 Takeaways
by Josh Loftin ·

I spent Tuesday at the beautiful Walnut Hill School for the Arts as an attendee and guest blogger for theEdSocialMedia Summit.   … Continue reading »

Marketing Fireworks: Backstage for the Assumption High School Lip Dub

Marketing Fireworks: Backstage for the Assumption High School Lip Dub
by Josh Loftin ·

Build community. Boost enrollment. Create organic buzz. Excite students. Yeah … that’s a successful communications/marketing effort.   We all strive … Continue reading »

ESM Summit: Building Trust With Stories (Joanna Lord)

ESM Summit: Building Trust With Stories (Joanna Lord)
by Josh Loftin ·

The highly-caffeinated Joanna Lord came to stage at the EdSocialMedia Summit to preach loyalty — and explain how it’s changing quickly. Instead of writing … Continue reading »

Making Video Work: Tips from Wistia’s Chris Savage @ ESM Summit

Making Video Work: Tips from Wistia’s Chris Savage @ ESM Summit
by Josh Loftin ·

Everybody loves video, so now everybody does video. But actually building relationships with video — that’s a whole different challenge, … Continue reading »

ESM Summit: Michael Stoner’s 10 Tips for Smart Social Media

ESM Summit: Michael Stoner’s 10 Tips for Smart Social Media
by Josh Loftin ·

Michael Stoner, a grizzled veteran of social media and online marketing strategy (a description I’m sure he’ll love), provided valuable … Continue reading »

ESMsummit 2013: Antonio Viva

ESMsummit 2013: Antonio Viva
by Josh Loftin ·

Five years ago, when the idea driving EdSocialMediawas hatched in a hotel room in Baltimore, social media as it is known … Continue reading »

Social Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines

Social Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines
by Josh Loftin ·

When entering the messy world of social media, people want, need, demand standards. By standards, of course, they mean rules.   … Continue reading »