New Facebook Groups: Bad News for Schools?

New Facebook Groups: Bad News for Schools?
by Lorrie Jackson ·

By now you may have heard about Facebook’s recent redesign of Groups. The goal it seems is to provide small … Continue reading »

Common Themes in Social Media Policies

Common Themes in Social Media Policies
by Lorrie Jackson ·

Educators are making choices on social media that impact students, the school, and themselves. That impact can certainly be a … Continue reading »

Online Noise and No Sweet Tea

Online Noise and No Sweet Tea
by Lorrie Jackson ·

Well-crafted and compelling messages on your school’s Web site and social media presence compete with millions of other messages out there, ranging from the inane to the profound to the disturbing and everything in between. How to be heard? Continue reading »

On The 24th Time: Google Wave and Independent Schools

On The 24th Time: Google Wave and Independent Schools
by Lorrie Jackson ·

How will we harness the Wave for teaching and learning and for marketing? Time will tell. If and when you join the Wave, be sure to look for ways to apply this to your school. Continue reading »

A Twitter Twist: Bay Ridge Prep Case Study

A Twitter Twist: Bay Ridge Prep Case Study
by Lorrie Jackson ·

Tired of the same ole’, same ole’ in social media? Spend some time on Bay Ridge Prep’s Twitter profile and you might just get the inspiration you’re looking for.

This K-12 independent school out of Brooklyn, New York uses its Twitter presence to share more than the standard campus news. Continue reading »

With One Voice and On Message

With One Voice and On Message
by Lorrie Jackson ·

It’s been ten years since I’ve taught high school English and even longer since teaching college rhetoric but I can’t … Continue reading »

900 Fans in 5 Months? One School’s Story

900 Fans in 5 Months? One School’s Story
by Lorrie Jackson ·

How do you get almost 900 Facebook fans in just five months? Mary Institute and Saint Louis Country Day School … Continue reading »

Social Media Case Study: Pope John Paul II High School (MA)

Social Media Case Study: Pope John Paul II High School (MA)
by Lorrie Jackson ·

For the next few months, I’ll be sharing best practices from schools like yours across the U.S. and abroad. This month, we’re starting with a bit of a surprise… Continue reading »

Accelerating a SLOW-cial Media Campaign

Accelerating a SLOW-cial Media Campaign
by Lorrie Jackson ·

Maybe your supervisor panicked when he saw a competitor’s robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time?

These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don’t end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don’t come when you build it. Let’s examine why and more importantly, how you can avoid the void in the conversation. Continue reading »

Fast Track Your Social Media Marketing Plan

Fast Track Your Social Media Marketing Plan
by Lorrie Jackson ·

Okay, it’s finally time. Whether through peer pressure (“Gee, every other school is on Facebook.”) or through your own decision-making, … Continue reading »