Author Archive | Marisa Peacock
The Merits of Accelerated Web Design
I don’t know about you, but I love it when companies find new ways to innovate and become more productive. Recently, I came across a case study that demonstrated a commitment to efficiency within higher education. Massachusetts-based software company Percussion recently announced that it had re-deployed Lancaster’s Bible College web site in just 45 days. [...]
Read MoreCustomer Engagement Starts With School Culture
A lot of people are talking about customer engagement. In the for-profit world, engaging customers can create a lot of revenue for companies. For schools and non-profit organizations, customer engagement doesn’t always take precedence, but it should. Unlike companies, schools have more people on the frontline who have direct contact with those who the organization [...]
Read MoreManaging Your Online Presence: Add Value, Not Distraction
There’s no denying that people have great ideas. But not every idea is worth implementing. That’s especially true when it comes to your school’s online presence. While everyone thinks their idea is the best, it’s your job as the communications director, marketing strategist, or web manager to distinguish the good ideas from the not-so-good ones. [...]
Read MoreOvercoming Employees Against Innovation
Right now is all about the empowered employee. Study after study has indicated that employees and customers, armed with access to smart technologies, are driving innovations within their organizations. And while, that is true for many, there are still employees who aren’t interested in implementing new technologies, let alone learning new skills. Recently, a television [...]
Read MoreA Holistic Approach to Promoting Integrity Online and Offline
Many colleges and universities have policies outlining standards and expectations of academic integrity. These statements often address intellectual property, plagiarism, and even digital media. Yet, it’s foolish to think that students need only to worry about maintaining their academic integrity to be successful. Too many times we’ve witnessed a disconnection between one’s personal and professionally [...]
Read MoreHow to Tweet Effectively – Part Two
EDITOR’S NOTE: Part Two of Marisa Peacock’s post on tweeting effectively. Catch up on what you may have missed in Part One. 3 Quality not Quantity It used to be that the more online friends and followers a user had, the more influential they had become. Now, most people appreciate that it’s not how many [...]
Read MoreHow to Tweet Effectively – Part One
Since it came into our lives, social media has become less about mundane updates about breakfast and more about sharing information and resources. Thanks to platforms like Twitter, users are able to effectively share information, promote awareness and provide resources. Learning how to stand out in a crowd populated by millions of Tweeters can seem daunting.
Read MoreWhy Social Media Marketing Matters
Whenever I consult with independent schools about their communication strategies, I like to ask: “If I said the word marketing in front of a faculty member, what would they say?” Recently, I heard a response that was quite refreshing. The communications director simply said, “Oh, marketing isn’t a dirty word here.” I’ve worked with and [...]
Read MoreThe Internet Does Not Cause Isolation
School administrators take note. The Internet is not isolating children or teenagers. In fact, chances are they are more connected because of it. According to the Pew Internet Personal Networks and Community survey social media activities are associated with several beneficial social activities, including having discussion networks that are more likely to contain people from [...]
Read MoreDon’t Work Backwards: How to Develop a Strategy for Using Technology
It’s been said that technology is not a strategy. Technology is all around us, but that doesn’t mean that by implementing it, problems are miraculously solved. Like anything, having a strategy helps. A lot. And yet, a lot of schools, independent and otherwise, find themselves working backward and trying to develop strategies for using new [...]
Read More
Blog Sponsors
