Author Archive | Marisa Peacock

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How to Tweet Effectively – Part Two

Posted July 30, 2010

EDITOR’S NOTE: Part Two of Marisa Peacock’s post on tweeting effectively.  Catch up on what you may have missed in Part One. 3 Quality not Quantity It used to be that the more online friends and followers a user had, the more influential they had become. Now, most people appreciate that it’s not how many [...]

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How to Tweet Effectively – Part One

Posted July 23, 2010

Since it came into our lives, social media has become less about mundane updates about breakfast and more about sharing information and resources. Thanks to platforms like Twitter, users are able to effectively share information, promote awareness and provide resources. Learning how to stand out in a crowd populated by millions of Tweeters can seem daunting.

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Why Social Media Marketing Matters

Posted July 07, 2010

Whenever I consult with independent schools about their communication strategies, I like to ask: “If I said the word marketing in front of a faculty member, what would they say?” Recently, I heard a response that was quite refreshing. The communications director simply said, “Oh, marketing isn’t a dirty word here.” I’ve worked with and [...]

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The Internet Does Not Cause Isolation

Posted November 05, 2009

School administrators take note. The Internet is not isolating children or teenagers. In fact, chances are they are more connected because of it. According to the Pew Internet Personal Networks and Community survey social media activities are associated with several beneficial social activities, including having discussion networks that are more likely to contain people from [...]

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Don’t Work Backwards: How to Develop a Strategy for Using Technology

Posted July 14, 2009

It’s been said that technology is not a strategy. Technology is all around us, but that doesn’t mean that by implementing it, problems are miraculously solved. Like anything, having a strategy helps. A lot. And yet, a lot of schools, independent and otherwise, find themselves working backward and trying to develop strategies for using new [...]

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