How to Tweet Effectively – Part Two

How to Tweet Effectively – Part Two
by Marisa Peacock ·

EDITOR’S NOTE: Part Two of Marisa Peacock’s post on tweeting effectively. Catch up on what you may have missed in … Continue reading »

How to Tweet Effectively – Part One

How to Tweet Effectively – Part One
by Marisa Peacock ·

Since it came into our lives, social media has become less about mundane updates about breakfast and more about sharing information and resources.

Thanks to platforms like Twitter, users are able to effectively share information, promote awareness and provide resources. Learning how to stand out in a crowd populated by millions of Tweeters can seem daunting. Continue reading »

Why Social Media Marketing Matters

Why Social Media Marketing Matters
by Marisa Peacock ·

Whenever I consult with independent schools about their communication strategies, I like to ask: “If I said the word marketing … Continue reading »

The Internet Does Not Cause Isolation

The Internet Does Not Cause Isolation
by Marisa Peacock ·

School administrators take note. The Internet is not isolating children or teenagers. In fact, chances are they are more connected … Continue reading »

Don’t Work Backwards: How to Develop a Strategy for Using Technology

Don’t Work Backwards: How to Develop a Strategy for Using Technology
by Marisa Peacock ·

It’s been said that technology is not a strategy. Technology is all around us, but that doesn’t mean that by … Continue reading »