edSocialMedia

When prospective families are looking for a school, they will no doubt look at your school’s website and likely take a tour … Continue reading »

No one believes your brochures or billboards. Well, at least most people are somewhat skeptical.   Marketing materials will always … Continue reading »

To continue the conversation about getting to know the Ed Social Media Contributors, I accept the challenge from Brendan Schneider … Continue reading »

Down here in Texas, we love our football. Of course we cheer our kids whether they are on the gridiron, … Continue reading »

Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell … Continue reading »

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »

It’s back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school’s social media efforts. Sure, you managed to post a few “first day of school” pictures on your Facebook page, but how do you make the rest of your plan strategic? Continue reading »