5 Ways Families Connect with Your Faculty & Staff

5 Ways Families Connect with Your Faculty & Staff
by Randy Vaughn ·

When prospective families are looking for a school, they will no doubt look at your school’s website and likely take a tour … Continue reading »

Promoting your school using other people’s words

Promoting your school using other people’s words
by Randy Vaughn ·

No one believes your brochures or billboards. Well, at least most people are somewhat skeptical.   Marketing materials will always … Continue reading »

Getting to Know You: Q&A with Randy Vaughn

Getting to Know You: Q&A with Randy Vaughn
by Randy Vaughn ·

To continue the conversation about getting to know the Ed Social Media Contributors, I accept the challenge from Brendan Schneider … Continue reading »

Friday Night Football – A Modern Mobile Marketing Marvel

Friday Night Football – A Modern Mobile Marketing Marvel
by Randy Vaughn ·

Down here in Texas, we love our football. Of course we cheer our kids whether they are on the gridiron, … Continue reading »

Marketing Fail: 7 Opportunities You Missed at Graduation

Marketing Fail: 7 Opportunities You Missed at Graduation
by Randy Vaughn ·

Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell … Continue reading »

3 Ingredients of Your School’s Social Strategy: Part Two

3 Ingredients of Your School’s Social Strategy: Part Two
by Randy Vaughn ·

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part One

3 Ingredients of Your School’s Social Strategy: Part One
by Randy Vaughn ·

It’s back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school’s social media efforts. Sure, you managed to post a few “first day of school” pictures on your Facebook page, but how do you make the rest of your plan strategic? Continue reading »