Author Archive | Randy Vaughn

About the Author

Randy Vaughn is currently Dallas-Fort Worth's only Certified Duct Tape Marketing Consultant. Randy loves consulting with private schools on marketing strategy, social media and the "3 Rs of school marketing": recruitment, retention and referrals. Randy and his wife, Kelly, have 4 children. The most unique thing about Randy is that he also spent 10 years as a missionary in French-speaking West Africa. As one of the "Marketing Twins", Randy is also an identical twin and works alongside his brother, Donny, in their creative marketing agency in Texas. Follow Randy on Twitter: @schoolmktg

3 Ingredients of Your School’s Social Strategy: Part Two

Posted September 08, 2012

3 ingredients for your school's social media success: Part Two (the secret sauce)

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School's Social Strategy. The first two ingredients, having good "integration" and being "interconnected," are crucial pieces in a school's social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to "what-when-where-to-post" to ensure anybody pays attention to what you're whipping up for them to consume.

3 Ingredients of Your School’s Social Strategy: Part One

Posted September 06, 2012

3 ingredients for your school's social media

It's back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school's social media efforts. Sure, you managed to post a few "first day of school" pictures on your Facebook page, but how do you make the rest of your plan strategic?